{"id":40338,"date":"2021-05-02T20:02:01","date_gmt":"2021-05-03T00:02:01","guid":{"rendered":"https:\/\/vinacyt.com\/?p=40338"},"modified":"2021-05-04T20:02:34","modified_gmt":"2021-05-05T00:02:34","slug":"trivento-presents-new-image-for-its-reserve-range-with-an-iconic-bottle","status":"publish","type":"post","link":"https:\/\/vinacyt.com\/en\/noticia\/excellence\/trivento-presents-new-image-for-its-reserve-range-with-an-iconic-bottle\/","title":{"rendered":"Trivento presents new image for its Reserve range with an iconic bottle"},"content":{"rendered":"

In order to strengthen the brand\u2019s main attributes and continue moving towards its premiumization, the Argentinean subsidiary of Vi\u00f1a Concha y Toro launches <\/span><\/i>a new image for its Trivento Reserve range through an iconic bottle.\u00a0<\/span><\/i>
\n<\/span><\/p>\n

In 2012, the Argentinean subsidiary Trivento initiated its premiumization journey, making major changes to its brands, including changing Trivento\u2019s image and launching new packaging for its successful Trivento Reserve line. The aim was to strengthen and more clearly reflect the Trivento brand\u2019s attributes: excellence, elegance, strength, trust and the spirit of Argentina.\u00a0<\/span><\/p>\n

Today, almost 10 years later and having achieved major milestones, the winery has launched a special bottle for an exceptional wine. This iconic Trivento bottle proudly displays the \u201cT\u201d from <\/span>Tres Vientos<\/span><\/i>, an isologo which represents Trivento\u2019s main symbol and epic origin.\u00a0<\/span>
\n<\/span><\/p>\n

\u201cThis is a very important investment for us, as we are continuing efforts to generate a strong brand, and a clear identity focused on quality and excellence. This is something that motivates us, and enables us to take a new step towards an exclusive design for each of our bottles\u201d, said Trivento Brand Manager, Silvina Barros.\u00a0<\/span><\/p>\n

Trivento Reserve is the winery\u2019s most successful wine line<\/b>, with more than one million cases sold in 2020. The brand has also continued with major sponsorship deals, campaigns and point-of-sale promotions to keep bringing consumers closer to the brand.\u00a0<\/span><\/p>\n

See the new image in <\/span>this video<\/span><\/a>.<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

In order to strengthen the brand\u2019s main attributes and continue moving towards its premiumization, the Argentinean subsidiary of Vi\u00f1a Concha y Toro launches a new image for its Trivento Reserve range through an iconic bottle.\u00a0 In 2012, the Argentinean subsidiary Trivento initiated its premiumization journey, making major changes to its brands, including changing Trivento\u2019s image […]<\/p>\n","protected":false},"author":3,"featured_media":40326,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[80],"tags":[],"class_list":["post-40338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-excellence"],"acf":[],"yoast_head":"\nTrivento presents new image for its Reserve range with an iconic bottle - 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