{"id":40644,"date":"2021-09-03T16:00:26","date_gmt":"2021-09-03T20:00:26","guid":{"rendered":"https:\/\/vinacyt.com\/?p=40644"},"modified":"2021-09-07T11:56:45","modified_gmt":"2021-09-07T14:56:45","slug":"casillero-del-diablo-launches-latest-the-wine-legend-video-starring-pedro-pascal-as-the-worlds-greatest-thief","status":"publish","type":"post","link":"https:\/\/vinacyt.com\/en\/noticia\/excellence\/casillero-del-diablo-launches-latest-the-wine-legend-video-starring-pedro-pascal-as-the-worlds-greatest-thief\/","title":{"rendered":"Casillero del Diablo launches latest &#8220;The Wine Legend&#8221; video, starring Pedro Pascal as the \u201cWorld&#8217;s greatest thief\u201d"},"content":{"rendered":"<p>With years of stunning cinematographic advertising campaigns, Concha y Toro\u2019s principal brand, Casillero del Diablo, has launched \u00adThe Wine Legend; starring Chilean-American actor Pedro Pascal in a brand new role.<\/p>\n<p>Th\u00ade World\u2019s Greatest thief is an eccentric, ingenious, mysterious and classically modern thief who tells an enigmatic tale from within his luxurious mansion. Now the \u201cowner\u201d of some of the world\u2019s most desired items, you\u2019d be forgiven for thinking there is nothing he wouldn&#8217;t steal. However, even he wouldn\u2019t dare to steal from the Devil himself.<\/p>\n<p>\u201c<em>Having Pedro Pascal join us as part of our global campaign has been a real honour. He\u2019s one of the most recognizable actors currently on screen, and shares key characteristics with Casillero del Diablo. Just like our brand, his origins are Chilean, he is recognised globally, and he reflects sophistication, integrity and a contemporary spirit, among many other attributes<\/em>,\u201d commented Sebasti\u00e1n Aguirre, Casillero del Diablo Global Marketing Director.<\/p>\n<p>The video is part of the wine brand\u2019s newest global campaign, launching in Chile, the UK, the USA, Brazil, China and other key markets. Visit <a href=\"http:\/\/www.thewinelegend.com\" target=\"_blank\" rel=\"noopener\">thewinelegend.com<\/a> to watch The Wine Legend, starring Pedro Pascal as the World\u2019s Greatest thief.<\/p>\n<p><strong>Casillero del Diablo\u00b4s Legend<\/strong><\/p>\n<p><em>This legend began more than 130 years ago, when Don Melchor de Concha y Toro, founder of the Concha y Toro winery, reserved for himself an exclusive batch of his best wines. To keep strangers away from this special private reserve, he spread the rumour that the Devil lived in his cellar. Hence the name: Casillero del Diablo (The Devil\u2019s cellar).<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With years of stunning cinematographic advertising campaigns, Concha y Toro\u2019s principal brand, Casillero del Diablo, has launched \u00adThe Wine Legend; starring Chilean-American actor Pedro Pascal in a brand new role. Th\u00ade World\u2019s Greatest thief is an eccentric, ingenious, mysterious and classically modern thief who tells an enigmatic tale from within his luxurious mansion. Now the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":40645,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[80],"tags":[],"class_list":["post-40644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-excellence"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Casillero del Diablo launches latest &quot;The Wine Legend&quot; video, starring Pedro Pascal as the \u201cWorld&#039;s greatest thief\u201d - Vi\u00f1a Concha y Toro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vinacyt.com\/en\/noticia\/excellence\/casillero-del-diablo-launches-latest-the-wine-legend-video-starring-pedro-pascal-as-the-worlds-greatest-thief\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Casillero del Diablo launches latest &quot;The Wine Legend&quot; video, starring Pedro Pascal as the \u201cWorld&#039;s greatest thief\u201d - Vi\u00f1a Concha y Toro\" \/>\n<meta property=\"og:description\" content=\"With years of stunning cinematographic advertising campaigns, Concha y Toro\u2019s principal brand, Casillero del Diablo, has launched \u00adThe Wine Legend; starring Chilean-American actor Pedro Pascal in a brand new role. 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