{"id":43121,"date":"2023-05-11T15:54:23","date_gmt":"2023-05-11T19:54:23","guid":{"rendered":"https:\/\/vinacyt.com\/?p=43121"},"modified":"2023-06-06T15:56:25","modified_gmt":"2023-06-06T19:56:25","slug":"casillero-del-diablo-is-named-as-the-worlds-second-most-powerful-wine-brand","status":"publish","type":"post","link":"https:\/\/vinacyt.com\/en\/noticia\/excellence\/casillero-del-diablo-is-named-as-the-worlds-second-most-powerful-wine-brand\/","title":{"rendered":"Casillero del Diablo is named as the world\u2019s second most powerful wine brand"},"content":{"rendered":"<p><strong><em>For a sixth consecutive year, Concha y Toro\u2019s flagship brand received international recognition from British consulting firm Wine Intelligence.<\/em><\/strong><\/p>\n<p>For a sixth consecutive year, Casillero del Diablo received international recognition from prestigious British consulting firm Wine Intelligence, which named it as the world\u2019s second most powerful wine brand and the most powerful wine brand in Latin America.<\/p>\n<p>Every year, Wine Intelligence releases its Global Wine Brand Power Index, for which more than 25,000 consumers in 23 key wine markets are interviewed, representing a universe of 466 million regular wine drinkers globally.<\/p>\n<p>\u201cBeing included again in this major ranking is a huge endorsement, as it is based on consumers, who are the cornerstone of our operations. This recognition fills us with pride, and motives us to keep working to position Casillero del Diablo as one of the world\u2019s most important and highly valued wine brands\u201d, said Sebasti\u00e1n Aguirre, Casillero del Diablo Global Marketing Director.<\/p>\n<p>This ranking is based on the connection that brands have with their consumers, and the assessment includes six measures such as \u201cbrand awareness\u201d, \u201cpurchases made in the last three months\u201d, \u201cbrand affinity\u201d, and \u201cproduct recommendation\u201d, among other aspects. The ranking was led by Australian wine brand Yellow Tail, while Casillero del Diablo was placed first among Latin American wineries and second globally, above renowned brands such as E. &amp;amp; J. Gallo, Barefoot, and Jacob\u2019s Creek, among others.<\/p>\n<p>Casillero del Diablo is currently present in over 140 countries with an extensive product portfolio, which has enabled it to position itself as the Chilean wine brand with the largest global footprint.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For a sixth consecutive year, Concha y Toro\u2019s flagship brand received international recognition from British consulting firm Wine Intelligence. For a sixth consecutive year, Casillero del Diablo received international recognition from prestigious British consulting firm Wine Intelligence, which named it as the world\u2019s second most powerful wine brand and the most powerful wine brand in [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":43120,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[80],"tags":[],"class_list":["post-43121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-excellence"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Casillero del Diablo is named as the world\u2019s second most powerful wine brand - Vi\u00f1a Concha y Toro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vinacyt.com\/en\/noticia\/excellence\/casillero-del-diablo-is-named-as-the-worlds-second-most-powerful-wine-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Casillero del Diablo is named as the world\u2019s second most powerful wine brand - Vi\u00f1a Concha y Toro\" \/>\n<meta property=\"og:description\" content=\"For a sixth consecutive year, Concha y Toro\u2019s flagship brand received international recognition from British consulting firm Wine Intelligence. 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