{"id":43308,"date":"2023-06-22T11:45:25","date_gmt":"2023-06-22T15:45:25","guid":{"rendered":"https:\/\/vinacyt.com\/?p=43308"},"modified":"2023-07-11T11:46:08","modified_gmt":"2023-07-11T15:46:08","slug":"concha-y-toro-is-innovating-in-a-new-global-low-calorie-category","status":"publish","type":"post","link":"https:\/\/vinacyt.com\/en\/noticia\/innovation\/concha-y-toro-is-innovating-in-a-new-global-low-calorie-category\/","title":{"rendered":"Concha y Toro is innovating in a new global low-calorie category"},"content":{"rendered":"

Concha y Toro\u2019s fresh new offering, Belight, will be launched through its renowned Casillero del Diablo brand. This wine, with Sauvignon Blanc and Ros\u00e9 varieties, is in line with the growing global trend toward low-calorie products.<\/em><\/strong><\/p>\n

Concha y Toro, Latin America\u2019s leading winery with a presence in more than 140 countries, has launched Belight, a new global low-calorie product category with Sauvignon Blanc and Ros\u00e9 varieties that has only 65 calories per 125-ml glass and an 8.5% alcohol content, while maintaining each variety\u2019s quality and characteristics.<\/p>\n

In recent years, there has been increasing preference for lower-alcohol and lower-calorie products, especially among young people and women, with moderation and health concerns being the main drivers of this trend. \u201cAlthough there has been a change in preferences, people still want to enjoy experiences around wine consumption. That\u2019s why Belight is a great option. A glass of Sauvignon Blanc normally contains 89 calories, but our new offering includes a 27% reduction in calories compared to a traditional glass without sacrificing the outstanding characteristics that have made Casillero del Diablo a world-renowned wine\u201d, said Sebasti\u00e1n Aguirre, Casillero del Diablo Marketing Director.<\/p>\n

With this launch, Vi\u00f1a Concha y Toro has reaffirmed its leading position in global wine industry innovation, especially in the areas of consumer research and product innovation. In 2014, the company launched its pioneering Center for Research and Innovation (CRI), with unique wine industry research capabilities. The center has developed a range of projects, including the creation of innovative and cutting-edge products.<\/p>\n

\u201cThe CRI played a key role in the creation of Belight, incorporating latest-generation analytics technologies, such as the identification of wine components through liquid and gas chromatography, to measure specific parameters that increase wine quality, in addition to the use of sensory analysis methodologies for the development of Belight\u201d, said CRI Director, \u00c1lvaro Gonz\u00e1lez.<\/p>\n

\u201cWe primarily sought out grapes from areas where these varieties ripen earlier in the season, which enables us to obtain grapes with lower sugar content and, therefore, lower alcohol content through a 100% natural process\u201d, said Casillero del Diablo Winemaker Max Weinlaub.<\/p>\n

Casillero del Diablo Belight Sauvignon Blanc stands out for its pale yellow color and fresh citrus aroma with hints of herbs and white peach. It maintains its freshness in the mouth, accompanied by pleasant citrus notes. Belight Ros\u00e9 offers soft and delicate wild blackberry and strawberry aromas with subtle floral hints, and is light and fresh on the palate with notes of blackberry and plum, together with balanced acidity.<\/p>\n

This new Sauvignon Blanc has already been launched successfully in Chile, Mexico, and Brazil, surprising its consumers with a widespread presence in points of sale, media, and social networks. The product is expected to be launched in the company\u2019s main markets shortly.<\/p>\n","protected":false},"excerpt":{"rendered":"

Concha y Toro\u2019s fresh new offering, Belight, will be launched through its renowned Casillero del Diablo brand. This wine, with Sauvignon Blanc and Ros\u00e9 varieties, is in line with the growing global trend toward low-calorie products. Concha y Toro, Latin America\u2019s leading winery with a presence in more than 140 countries, has launched Belight, a […]<\/p>\n","protected":false},"author":6,"featured_media":43303,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[73],"tags":[],"class_list":["post-43308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation"],"acf":[],"yoast_head":"\nConcha y Toro is innovating in a new global low-calorie category - Vi\u00f1a Concha y Toro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vinacyt.com\/en\/noticia\/innovation\/concha-y-toro-is-innovating-in-a-new-global-low-calorie-category\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Concha y Toro is innovating in a new global low-calorie category - Vi\u00f1a Concha y Toro\" \/>\n<meta property=\"og:description\" content=\"Concha y Toro\u2019s fresh new offering, Belight, will be launched through its renowned Casillero del Diablo brand. This wine, with Sauvignon Blanc and Ros\u00e9 varieties, is in line with the growing global trend toward low-calorie products. 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