{"id":43866,"date":"2024-03-11T19:44:16","date_gmt":"2024-03-11T22:44:16","guid":{"rendered":"https:\/\/vinacyt.com\/?p=43866"},"modified":"2024-03-11T19:44:16","modified_gmt":"2024-03-11T22:44:16","slug":"vina-concha-y-toro-sees-sales-up-5-1-in-the-fourth-quarter","status":"publish","type":"post","link":"https:\/\/vinacyt.com\/en\/noticia\/excellence\/vina-concha-y-toro-sees-sales-up-5-1-in-the-fourth-quarter\/","title":{"rendered":"Vi\u00f1a Concha y Toro sees sales up 5.1% in the fourth quarter"},"content":{"rendered":"

This was mainly due to the recovery of sales in Europe, which grew 23.6% in value, and to an outstanding performance of the portfolio of priority brands. <\/strong><\/p>\n

Vi\u00f1a Concha y Toro increased sales by 5.1% year-on-year in the fourth quarter of 2023 to Ch$259.4 billion, marking a notable break in the downward trend of previous quarters. In fact, the quarter saw a 21.8% increase in sales compared to the third quarter. <\/p>\n

This was mainly due to the recovery of sales to Europe, which grew 23.6% in value, and an outstanding performance of the priority brand portfolio. The Principal, Invest and Protect categories grew 9.1% in value. In particular, the performance of the Argentinean Trivento and Diablo brands was outstanding. <\/p>\n

Profit, meanwhile, declined 19.9% to Ch$16,913 million, due to expense and cost pressures, as well as one-off expenses.<\/p>\n

“The global industry was affected in 2023 by high interest rates, rising inflation, weak consumption and high inventory levels. Faced with this scenario, Vi\u00f1a Concha y Toro demonstrated the strength and resilience of its business model and its constant capacity to adapt with a performance that went from strength to strength during the year\u201d, said Eduardo Guilisasti, CEO of Vi\u00f1a Concha y Toro.<\/strong> <\/p>\n

“The plan to streamline the operation and at the same time the conviction to continue investing in brand building were decisive for the improvement observed during the year,” he added.<\/strong> <\/p>\n

The premiumization strategy of the portfolio continued to make progress, giving another proof of effectiveness in this adverse context: the premium brands Principal and Invest accounted for 51.9% of sales in 2023. <\/p>\n

Also outstanding is the process and structure optimization plan, one of the measures adopted by the company to face the complex global scenario, which allowed savings of Ch$9,769 million in the year, which should continue to bear fruit in the coming years, and which makes us have a lighter and more efficient structure, ready to face any challenge that may arise in the coming periods. <\/p>\n","protected":false},"excerpt":{"rendered":"

This was mainly due to the recovery of sales in Europe, which grew 23.6% in value, and to an outstanding performance of the portfolio of priority brands. Vi\u00f1a Concha y Toro increased sales by 5.1% year-on-year in the fourth quarter of 2023 to Ch$259.4 billion, marking a notable break in the downward trend of previous […]<\/p>\n","protected":false},"author":6,"featured_media":43864,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[80],"tags":[],"class_list":["post-43866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-excellence"],"acf":[],"yoast_head":"\nVi\u00f1a Concha y Toro sees sales up 5.1% in the fourth quarter - Vi\u00f1a Concha y Toro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vinacyt.com\/en\/noticia\/excellence\/vina-concha-y-toro-sees-sales-up-5-1-in-the-fourth-quarter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vi\u00f1a Concha y Toro sees sales up 5.1% in the fourth quarter - Vi\u00f1a Concha y Toro\" \/>\n<meta property=\"og:description\" content=\"This was mainly due to the recovery of sales in Europe, which grew 23.6% in value, and to an outstanding performance of the portfolio of priority brands. 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