{"id":44167,"date":"2024-05-10T09:27:26","date_gmt":"2024-05-10T13:27:26","guid":{"rendered":"https:\/\/vinacyt.com\/?p=44167"},"modified":"2024-05-10T09:27:26","modified_gmt":"2024-05-10T13:27:26","slug":"vina-concha-y-toro-increases-its-participation-in-kross","status":"publish","type":"post","link":"https:\/\/vinacyt.com\/en\/noticia\/excellence\/vina-concha-y-toro-increases-its-participation-in-kross\/","title":{"rendered":"Vi\u00f1a Concha y Toro increases its participation in Kross"},"content":{"rendered":"

The brewery is developing an ambitious growth strategy through its brands and the franchises of the Krossbar gastronomic business.\u00a0<\/i><\/p>\n

Vi\u00f1a Concha y Toro exercised its option to purchase 10% of the ownership of Cervecer\u00eda Kross, increasing its participation to 87%.<\/p>\n

In this way, the company deepened its focus on the premium beer market, initiated in 2011 when it acquired a 40% stake, which was raised to take control in 2017 with 77%. The founders retained their stake.<\/p>\n

The decision sought to take advantage of this attractive opportunity to expand exposure in the premium beer segment, in line with the corporate strategy of premiumisation of the portfolio, as well as to diversify the source of income.<\/p>\n

The board of the Curacav\u00ed-based company, founded in 2003, was chaired by Eduardo Guilisasti, general manager of Vi\u00f1a Concha y Toro, and also comprised Rodrigo Infante, Osvaldo Solar, Niclas Bl\u00f6mstrom and Ignacio Izcue.\u00a0Jos\u00e9 Tom\u00e1s Infante and Asbjorn Gerlach, founding partners, will continue as key executives of the firm.<\/p>\n

Kross is a brand of beer made with artisanal methods from noble ingredients of natural origin, but which, at the same time, takes advantage of technology. Through its website<\/a> it sells traditional and experimental beers which it ships nationwide.<\/p>\n

The brewery has a complete and renewed portfolio of varieties that are highly valued and awarded in the main international competitions. From August 2023 and after a thorough analysis of competitiveness, the priority of developing a portfolio strategy was defined, which responds to the development of a new positioning, which aims to meet the challenges of preparing the company for growth.<\/p>\n

In addition, Kross has a gastronomic business line through Krossbar, which has been constantly expanding under the franchise model.<\/p>\n","protected":false},"excerpt":{"rendered":"

The brewery is developing an ambitious growth strategy through its brands and the franchises of the Krossbar gastronomic business.\u00a0 Vi\u00f1a Concha y Toro exercised its option to purchase 10% of the ownership of Cervecer\u00eda Kross, increasing its participation to 87%. In this way, the company deepened its focus on the premium beer market, initiated in […]<\/p>\n","protected":false},"author":6,"featured_media":44165,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[80],"tags":[],"class_list":["post-44167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-excellence"],"acf":[],"yoast_head":"\nVi\u00f1a Concha y Toro increases its participation in Kross - Vi\u00f1a Concha y Toro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vinacyt.com\/en\/noticia\/excellence\/vina-concha-y-toro-increases-its-participation-in-kross\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vi\u00f1a Concha y Toro increases its participation in Kross - Vi\u00f1a Concha y Toro\" \/>\n<meta property=\"og:description\" content=\"The brewery is developing an ambitious growth strategy through its brands and the franchises of the Krossbar gastronomic business.\u00a0 Vi\u00f1a Concha y Toro exercised its option to purchase 10% of the ownership of Cervecer\u00eda Kross, increasing its participation to 87%. In this way, the company deepened its focus on the premium beer market, initiated in […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vinacyt.com\/en\/noticia\/excellence\/vina-concha-y-toro-increases-its-participation-in-kross\/\" \/>\n<meta property=\"og:site_name\" content=\"Vi\u00f1a Concha y Toro\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-10T13:27:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vinacyt.com\/content\/uploads\/2024\/05\/0b2a0648-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Natalia Gonz\u00e1lez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Natalia Gonz\u00e1lez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/vinacyt.com\/en\/noticia\/excellence\/vina-concha-y-toro-increases-its-participation-in-kross\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/vinacyt.com\/en\/noticia\/excellence\/vina-concha-y-toro-increases-its-participation-in-kross\/\"},\"author\":{\"name\":\"Natalia Gonz\u00e1lez\",\"@id\":\"https:\/\/vinacyt.com\/en\/#\/schema\/person\/f5a48fd35f8dea0345c3996f294bc715\"},\"headline\":\"Vi\u00f1a Concha y Toro increases its participation in Kross\",\"datePublished\":\"2024-05-10T13:27:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/vinacyt.com\/en\/noticia\/excellence\/vina-concha-y-toro-increases-its-participation-in-kross\/\"},\"wordCount\":291,\"image\":{\"@id\":\"https:\/\/vinacyt.com\/en\/noticia\/excellence\/vina-concha-y-toro-increases-its-participation-in-kross\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/vinacyt.com\/content\/uploads\/2024\/05\/0b2a0648.jpg\",\"articleSection\":[\"Excellence\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/vinacyt.com\/en\/noticia\/excellence\/vina-concha-y-toro-increases-its-participation-in-kross\/\",\"url\":\"https:\/\/vinacyt.com\/en\/noticia\/excellence\/vina-concha-y-toro-increases-its-participation-in-kross\/\",\"name\":\"Vi\u00f1a Concha y Toro increases its participation in Kross - Vi\u00f1a Concha y Toro\",\"isPartOf\":{\"@id\":\"https:\/\/vinacyt.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/vinacyt.com\/en\/noticia\/excellence\/vina-concha-y-toro-increases-its-participation-in-kross\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/vinacyt.com\/en\/noticia\/excellence\/vina-concha-y-toro-increases-its-participation-in-kross\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/vinacyt.com\/content\/uploads\/2024\/05\/0b2a0648.jpg\",\"datePublished\":\"2024-05-10T13:27:26+00:00\",\"author\":{\"@id\":\"https:\/\/vinacyt.com\/en\/#\/schema\/person\/f5a48fd35f8dea0345c3996f294bc715\"},\"breadcrumb\":{\"@id\":\"https:\/\/vinacyt.com\/en\/noticia\/excellence\/vina-concha-y-toro-increases-its-participation-in-kross\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/vinacyt.com\/en\/noticia\/excellence\/vina-concha-y-toro-increases-its-participation-in-kross\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/vinacyt.com\/en\/noticia\/excellence\/vina-concha-y-toro-increases-its-participation-in-kross\/#primaryimage\",\"url\":\"https:\/\/vinacyt.com\/content\/uploads\/2024\/05\/0b2a0648.jpg\",\"contentUrl\":\"https:\/\/vinacyt.com\/content\/uploads\/2024\/05\/0b2a0648.jpg\",\"width\":7997,\"height\":5334},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/vinacyt.com\/en\/noticia\/excellence\/vina-concha-y-toro-increases-its-participation-in-kross\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/vinacyt.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Vi\u00f1a Concha y Toro increases its participation in Kross\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/vinacyt.com\/en\/#website\",\"url\":\"https:\/\/vinacyt.com\/en\/\",\"name\":\"Vi\u00f1a Concha y Toro\",\"description\":\"Vi\u00f1a Concha y Toro se ha convertido en el principal productor de vinos de Latinoam\u00e9rica con una destacada posici\u00f3n entre las compa\u00f1\u00edas de vino m\u00e1s importantes del mundo y con presencia en m\u00e1s de 130 pa\u00edses\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/vinacyt.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/vinacyt.com\/en\/#\/schema\/person\/f5a48fd35f8dea0345c3996f294bc715\",\"name\":\"Natalia Gonz\u00e1lez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/vinacyt.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d9e0df5923eee13306f5a7836e954a46492d56c8b91345f031f3f5eaca5cec91?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d9e0df5923eee13306f5a7836e954a46492d56c8b91345f031f3f5eaca5cec91?s=96&d=mm&r=g\",\"caption\":\"Natalia Gonz\u00e1lez\"},\"url\":\"https:\/\/vinacyt.com\/en\/noticia\/author\/natalia-gonzalezconchaytoro-cl\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Vi\u00f1a Concha y Toro increases its participation in Kross - Vi\u00f1a Concha y Toro","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/vinacyt.com\/en\/noticia\/excellence\/vina-concha-y-toro-increases-its-participation-in-kross\/","og_locale":"en_US","og_type":"article","og_title":"Vi\u00f1a Concha y Toro increases its participation in Kross - Vi\u00f1a Concha y Toro","og_description":"The brewery is developing an ambitious growth strategy through its brands and the franchises of the Krossbar gastronomic business.\u00a0 Vi\u00f1a Concha y Toro exercised its option to purchase 10% of the ownership of Cervecer\u00eda Kross, increasing its participation to 87%. In this way, the company deepened its focus on the premium beer market, initiated in […]","og_url":"https:\/\/vinacyt.com\/en\/noticia\/excellence\/vina-concha-y-toro-increases-its-participation-in-kross\/","og_site_name":"Vi\u00f1a Concha y Toro","article_published_time":"2024-05-10T13:27:26+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/vinacyt.com\/content\/uploads\/2024\/05\/0b2a0648-1024x683.jpg","type":"image\/jpeg"}],"author":"Natalia Gonz\u00e1lez","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Natalia Gonz\u00e1lez","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/vinacyt.com\/en\/noticia\/excellence\/vina-concha-y-toro-increases-its-participation-in-kross\/#article","isPartOf":{"@id":"https:\/\/vinacyt.com\/en\/noticia\/excellence\/vina-concha-y-toro-increases-its-participation-in-kross\/"},"author":{"name":"Natalia Gonz\u00e1lez","@id":"https:\/\/vinacyt.com\/en\/#\/schema\/person\/f5a48fd35f8dea0345c3996f294bc715"},"headline":"Vi\u00f1a Concha y Toro increases its participation in Kross","datePublished":"2024-05-10T13:27:26+00:00","mainEntityOfPage":{"@id":"https:\/\/vinacyt.com\/en\/noticia\/excellence\/vina-concha-y-toro-increases-its-participation-in-kross\/"},"wordCount":291,"image":{"@id":"https:\/\/vinacyt.com\/en\/noticia\/excellence\/vina-concha-y-toro-increases-its-participation-in-kross\/#primaryimage"},"thumbnailUrl":"https:\/\/vinacyt.com\/content\/uploads\/2024\/05\/0b2a0648.jpg","articleSection":["Excellence"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/vinacyt.com\/en\/noticia\/excellence\/vina-concha-y-toro-increases-its-participation-in-kross\/","url":"https:\/\/vinacyt.com\/en\/noticia\/excellence\/vina-concha-y-toro-increases-its-participation-in-kross\/","name":"Vi\u00f1a Concha y Toro increases its participation in Kross - Vi\u00f1a Concha y Toro","isPartOf":{"@id":"https:\/\/vinacyt.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/vinacyt.com\/en\/noticia\/excellence\/vina-concha-y-toro-increases-its-participation-in-kross\/#primaryimage"},"image":{"@id":"https:\/\/vinacyt.com\/en\/noticia\/excellence\/vina-concha-y-toro-increases-its-participation-in-kross\/#primaryimage"},"thumbnailUrl":"https:\/\/vinacyt.com\/content\/uploads\/2024\/05\/0b2a0648.jpg","datePublished":"2024-05-10T13:27:26+00:00","author":{"@id":"https:\/\/vinacyt.com\/en\/#\/schema\/person\/f5a48fd35f8dea0345c3996f294bc715"},"breadcrumb":{"@id":"https:\/\/vinacyt.com\/en\/noticia\/excellence\/vina-concha-y-toro-increases-its-participation-in-kross\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/vinacyt.com\/en\/noticia\/excellence\/vina-concha-y-toro-increases-its-participation-in-kross\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vinacyt.com\/en\/noticia\/excellence\/vina-concha-y-toro-increases-its-participation-in-kross\/#primaryimage","url":"https:\/\/vinacyt.com\/content\/uploads\/2024\/05\/0b2a0648.jpg","contentUrl":"https:\/\/vinacyt.com\/content\/uploads\/2024\/05\/0b2a0648.jpg","width":7997,"height":5334},{"@type":"BreadcrumbList","@id":"https:\/\/vinacyt.com\/en\/noticia\/excellence\/vina-concha-y-toro-increases-its-participation-in-kross\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/vinacyt.com\/en\/"},{"@type":"ListItem","position":2,"name":"Vi\u00f1a Concha y Toro increases its participation in Kross"}]},{"@type":"WebSite","@id":"https:\/\/vinacyt.com\/en\/#website","url":"https:\/\/vinacyt.com\/en\/","name":"Vi\u00f1a Concha y Toro","description":"Vi\u00f1a Concha y Toro se ha convertido en el principal productor de vinos de Latinoam\u00e9rica con una destacada posici\u00f3n entre las compa\u00f1\u00edas de vino m\u00e1s importantes del mundo y con presencia en m\u00e1s de 130 pa\u00edses","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/vinacyt.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/vinacyt.com\/en\/#\/schema\/person\/f5a48fd35f8dea0345c3996f294bc715","name":"Natalia Gonz\u00e1lez","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vinacyt.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d9e0df5923eee13306f5a7836e954a46492d56c8b91345f031f3f5eaca5cec91?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d9e0df5923eee13306f5a7836e954a46492d56c8b91345f031f3f5eaca5cec91?s=96&d=mm&r=g","caption":"Natalia Gonz\u00e1lez"},"url":"https:\/\/vinacyt.com\/en\/noticia\/author\/natalia-gonzalezconchaytoro-cl\/"}]}},"_links":{"self":[{"href":"https:\/\/vinacyt.com\/en\/wp-json\/wp\/v2\/posts\/44167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vinacyt.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vinacyt.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vinacyt.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/vinacyt.com\/en\/wp-json\/wp\/v2\/comments?post=44167"}],"version-history":[{"count":0,"href":"https:\/\/vinacyt.com\/en\/wp-json\/wp\/v2\/posts\/44167\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vinacyt.com\/en\/wp-json\/wp\/v2\/media\/44165"}],"wp:attachment":[{"href":"https:\/\/vinacyt.com\/en\/wp-json\/wp\/v2\/media?parent=44167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vinacyt.com\/en\/wp-json\/wp\/v2\/categories?post=44167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vinacyt.com\/en\/wp-json\/wp\/v2\/tags?post=44167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}