{"id":46947,"date":"2026-03-30T10:23:23","date_gmt":"2026-03-30T13:23:23","guid":{"rendered":"https:\/\/vinacyt.com\/?p=46947"},"modified":"2026-03-30T10:23:23","modified_gmt":"2026-03-30T13:23:23","slug":"vina-concha-y-toro-consolidates-its-position-as-a-leader-in-the-wine-industry-in-brazil","status":"publish","type":"post","link":"https:\/\/vinacyt.com\/en\/noticia\/excellence\/vina-concha-y-toro-consolidates-its-position-as-a-leader-in-the-wine-industry-in-brazil\/","title":{"rendered":"Vi\u00f1a Concha y Toro consolidates its position as a leader in the wine industry in Brazil"},"content":{"rendered":"<p data-start=\"38\" data-end=\"145\"><em>In 2025, it once again became the largest wine importer in the market, with company sales rising 15.2%.<\/em><\/p>\n<p data-start=\"147\" data-end=\"360\">Vi\u00f1a Concha y Toro closed 2025 with strong 15.2% sales growth in Brazil compared to 2024, consolidating the country as the most dynamic market and one of the most strategic for the Chilean company.<\/p>\n<p data-start=\"362\" data-end=\"539\">With this result, Brazil also reinforces the company\u2019s position as the largest wine importer and distributor in the country, according to data from Ideal Consulting and Nielsen.<\/p>\n<p data-start=\"541\" data-end=\"868\"><strong>Niclas Blomstr\u00f6m<\/strong>, <strong>Corporate Manager<\/strong> for <strong>LATAM<\/strong> offices in <strong>Chile<\/strong>, <strong>Brazil<\/strong>, and <strong>Mexico<\/strong>, explains: <em>\u201cWe see great potential in Brazil given the high recognition of Vi\u00f1a Concha y Toro, our broad customer coverage across the country, and a complete portfolio of premium and superior brands that are highly recognized by our consumers.\u201d<\/em><\/p>\n<p data-start=\"870\" data-end=\"1198\">Thus, the Brazilian market accounted for 7.9% of Vi\u00f1a Concha y Toro\u2019s consolidated sales in 2025, ranking as the fourth most relevant market after the United Kingdom, Chile, and the United States. On a consolidated level, Vi\u00f1a Concha y Toro recorded global revenue growth of 1.7%, reaching total revenues of CLP 975,333 million.<\/p>\n<p data-start=\"1200\" data-end=\"1540\">Brazil is part of the company\u2019s network of proprietary distribution offices across 12 markets, forming a broad distribution network. <strong>Pietro Capuzzi<\/strong>, <strong>Country Manager<\/strong> of <strong>Concha y Toro<\/strong> in Brazil, highlights this point: <em>\u201cHaving a local office presence for more than 15 years has been key to staying close to consumers and understanding trends.\u201d<\/em><\/p>\n<p data-start=\"1542\" data-end=\"1870\">The executive also attributes the strong performance to the strength of Vi\u00f1a Concha y Toro\u2019s brand portfolio. <em>\u201cReservado Concha y Toro and Casillero del Diablo remain the number one and number two brands by volume in the Brazilian market. Meanwhile, in the luxury wine segment, Don Melchor has continued to grow,\u201d<\/em> <strong>Capuzzi<\/strong> added.<\/p>\n<p data-start=\"1872\" data-end=\"2017\" data-is-last-node=\"\" data-is-only-node=\"\">Brazil was also part of the 17-country global roadshow led by the Don Melchor team to celebrate its recognition as the #1 wine by Wine Spectator.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2025, it once again became the largest wine importer in the market, with company sales rising 15.2%. Vi\u00f1a Concha y Toro closed 2025 with strong 15.2% sales growth in Brazil compared to 2024, consolidating the country as the most dynamic market and one of the most strategic for the Chilean company. With this result, [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":46945,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[80],"tags":[],"class_list":["post-46947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-excellence"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vi\u00f1a Concha y Toro consolidates its position as a leader in the wine industry in Brazil - Vi\u00f1a Concha y Toro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vinacyt.com\/en\/noticia\/excellence\/vina-concha-y-toro-consolidates-its-position-as-a-leader-in-the-wine-industry-in-brazil\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vi\u00f1a Concha y Toro consolidates its position as a leader in the wine industry in Brazil - Vi\u00f1a Concha y Toro\" \/>\n<meta property=\"og:description\" content=\"In 2025, it once again became the largest wine importer in the market, with company sales rising 15.2%. Vi\u00f1a Concha y Toro closed 2025 with strong 15.2% sales growth in Brazil compared to 2024, consolidating the country as the most dynamic market and one of the most strategic for the Chilean company. 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