{"id":47055,"date":"2026-04-16T13:30:50","date_gmt":"2026-04-16T17:30:50","guid":{"rendered":"https:\/\/vinacyt.com\/?p=47055"},"modified":"2026-04-16T16:58:52","modified_gmt":"2026-04-16T20:58:52","slug":"vina-concha-y-toro-launches-vina-amelia-to-boost-the-exclusive-production-of-chardonnay-and-pinot-noir","status":"publish","type":"post","link":"https:\/\/vinacyt.com\/en\/noticia\/excellence\/vina-concha-y-toro-launches-vina-amelia-to-boost-the-exclusive-production-of-chardonnay-and-pinot-noir\/","title":{"rendered":"Vi\u00f1a Concha y Toro launches Vi\u00f1a Amelia to boost the exclusive production of Chardonnay and Pinot Noir"},"content":{"rendered":"<p><em>The new subsidiary highlights the exceptional and extreme origin of the Limar\u00ed Valley as a strategic axis for growth and international differentiation.<\/em><\/p>\n<p><span data-contrast=\"auto\">Vi\u00f1a Concha y Toro, Chile\u2019s leading wine producer and one of the most significant global players in the wine industry, announces the creation of Vi\u00f1a Amelia, an independent subsidiary within the group. With this decision, Vi\u00f1a Amelia becomes the first Chilean\u00a0winery\u00a0with extensive international distribution devoted exclusively to the production of Chardonnay and Pinot Noir.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The move responds to a bold strategic challenge: to deepen\u00a0specialisation, strengthen brand identity, and seize new opportunities in the global premium wine segment, where origin, oenological precision, and differentiation are key to sustainable growth.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><strong>Eduardo Guilisasti<\/strong>, <strong>General Manager<\/strong> of<strong> Vi\u00f1a Concha y Toro<\/strong>, stated:\u00a0<\/span><i><span data-contrast=\"auto\">\u201cThe creation of Vi\u00f1a Amelia represents a new milestone within the\u00a0premiumisation\u00a0strategy that the company has consistently pursued over the past decade. This step reflects our conviction that the future of high-end wines is built on\u00a0specialisation, origin, and identity.\u201d<\/span><\/i><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">He added:\u00a0<\/span><i><span data-contrast=\"auto\">\u201cAfter many years of study, research, and fieldwork, we are convinced that in the\u00a0Limar\u00ed\u00a0Valley, specifically in our Quebrada Seca vineyard, there exists an exceptional terroir for Chardonnay and Pinot Noir, with unique climatic, soil, and oceanic influences. This origin, within its category, has the same potential and significance as Puente Alto in the Maipo Valley is for Don Melchor.\u201d<\/span><\/i><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><i><span data-contrast=\"auto\">\u201cJust as in 2019 we launched Vi\u00f1a Don Melchor as an independent subsidiary within the Concha y Toro portfolio, today we move forward with Vi\u00f1a Amelia, fully confident in the extraordinary potential we\u00a0have to\u00a0position a vineyard on the global stage focused on Chardonnay and Pinot Noir. This conviction is further supported by the sustained growth in sales of these wines over the past five years, confirming the increasing recognition of this origin and its offering in international markets,\u201d<\/span><\/i><span data-contrast=\"auto\">\u00a0concludes Eduardo Guilisasti.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This new chapter in the company\u2019s history represents a bold challenge after more than a decade of experience, during which Vi\u00f1a Amelia consolidated the potential of its extreme Quebrada Seca vineyard in the\u00a0Limar\u00ed\u00a0Appellation. Today, the brand enjoys broad international recognition, supported by\u00a0specialised\u00a0press, and has developed a strong brand presence in strategic markets worldwide.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">For <strong>Isabel Guilisasti<\/strong>, <strong>Vice President<\/strong> of <strong>Fine Wines<\/strong> at <strong>Vi\u00f1a Concha y Toro<\/strong>, this decision reflects a long-term vision:\u00a0<\/span><i><span data-contrast=\"auto\">\u201cThe creation of Vi\u00f1a Amelia represents a bold challenge that responds to global trends in premium wine\u00a0specialisation. We are highlighting an exceptional origin \u2014 unique and extreme within the Chilean wine map \u2014 alongside an oenological approach capable of competing with the world\u2019s leading Chardonnay and Pinot Noir producers.\u201d<\/span><\/i><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><span data-contrast=\"auto\">She adds:\u00a0<\/span><i><span data-contrast=\"auto\">\u201cIn the context of the New World, there are very few projects dedicated exclusively to these two varieties. In this scenario, Vi\u00f1a Amelia marks a milestone as the first 100% Chilean project focused solely on Chardonnay and Pinot Noir. This decision allows us to deepen our competitive advantage, communicate our\u00a0Limar\u00ed\u00a0Valley origin more clearly, and project a brand with solid foundations for independent development on the international stage.\u201d<\/span><\/i><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">From its inception, Amelia\u2019s story has been marked by\u00a0specialisation\u00a0in Chardonnay and Pinot Noir. While the brand explored other origins in earlier stages, it was from its first 2017 harvest in the\u00a0Limar\u00ed\u00a0Valley \u2014 following its initial experience in Casablanca \u2014 that it consolidated an identity deeply linked to this extreme terroir. Influenced by the Pacific Ocean and the Humboldt\u00a0Current, and\u00a0situated on clay-rich soils with calcareous content, the Quebrada Seca vineyard enables the production of wines with great freshness, tension, and depth, excellent ageing potential, and distinguished by minerality and elegance.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The potential of this exceptional origin, located at the northern limit of Chilean viticulture \u2014 23\u00a0kilometres\u00a0from the Pacific Ocean and at the gateway to the Atacama Desert \u2014 has been key to building the brand\u2019s prestige. Its wines, Amelia Chardonnay and Amelia Pinot Noir, have received major international press recognition and gained the preference of customers and consumers worldwide, consolidating their position in the premium segment.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In this new stage, <strong>Marcelo Papa<\/strong> assumes the role of\u00a0<strong>Technical Director<\/strong>\u00a0of <strong>Vi\u00f1a Amelia<\/strong>, leading its strategic and oenological development:\u00a0<\/span><i><span data-contrast=\"auto\">\u201cThe creation of Vi\u00f1a Amelia is the result of years of work by our agricultural and oenological teams. We have studied this\u00a0terroir in depth, understanding every block, every micro-expression of the vineyard, and the different soil series that provide exceptional qualities to both Chardonnay and Pinot Noir. Exclusive\u00a0specialisation\u00a0in these two varieties has been part of the project\u2019s DNA from the outset, and today we\u00a0formalise\u00a0it within an independent structure that reinforces our pioneering leadership in Chile.\u201d<\/span><\/i><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The international context reinforces this decision. The high-end wine segment shows sustained growth, driven by consumers seeking authenticity, defined origin, and\u00a0specialisation. In this scenario, Vi\u00f1a Amelia\u2019s independence consolidates a clear and distinctive proposition within the Chilean wine industry: exclusive dedication to two emblematic varieties, oenological excellence, and international ambition.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The creation of Vi\u00f1a Amelia thus reaffirms Vi\u00f1a Concha y Toro\u2019s ongoing commitment to innovation, specialization, and Chile\u2019s leadership in the global wine scene. At the same time, Vi\u00f1a Amelia aligns with the tradition of great wineries in the production of Chardonnay and Pinot Noir, standing out for its prestige, rarity, and unique origin that define its own identity, positioning this new project as a distinctive expression within the company\u2019s portfolio.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The new subsidiary highlights the exceptional and extreme origin of the Limar\u00ed Valley as a strategic axis for growth and international differentiation. Vi\u00f1a Concha y Toro, Chile\u2019s leading wine producer and one of the most significant global players in the wine industry, announces the creation of Vi\u00f1a Amelia, an independent subsidiary within the group. With [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":47071,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[80],"tags":[],"class_list":["post-47055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-excellence"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vi\u00f1a Concha y Toro launches Vi\u00f1a Amelia to boost the exclusive production of Chardonnay and Pinot Noir - Vi\u00f1a Concha y Toro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vinacyt.com\/en\/noticia\/excellence\/vina-concha-y-toro-launches-vina-amelia-to-boost-the-exclusive-production-of-chardonnay-and-pinot-noir\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vi\u00f1a Concha y Toro launches Vi\u00f1a Amelia to boost the exclusive production of Chardonnay and Pinot Noir - Vi\u00f1a Concha y Toro\" \/>\n<meta property=\"og:description\" content=\"The new subsidiary highlights the exceptional and extreme origin of the Limar\u00ed Valley as a strategic axis for growth and international differentiation. Vi\u00f1a Concha y Toro, Chile\u2019s leading wine producer and one of the most significant global players in the wine industry, announces the creation of Vi\u00f1a Amelia, an independent subsidiary within the group. 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Vi\u00f1a Concha y Toro, Chile\u2019s leading wine producer and one of the most significant global players in the wine industry, announces the creation of Vi\u00f1a Amelia, an independent subsidiary within the group. 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