{"id":47187,"date":"2026-05-05T19:29:13","date_gmt":"2026-05-05T23:29:13","guid":{"rendered":"https:\/\/vinacyt.com\/?p=47187"},"modified":"2026-05-05T19:29:13","modified_gmt":"2026-05-05T23:29:13","slug":"vina-concha-y-toro-consolidates-growth-of-premium-brands-and-anticipates-sales-upturn","status":"publish","type":"post","link":"https:\/\/vinacyt.com\/en\/noticia\/excellence\/vina-concha-y-toro-consolidates-growth-of-premium-brands-and-anticipates-sales-upturn\/","title":{"rendered":"Vi\u00f1a Concha y Toro consolidates growth of Premium brands and anticipates sales upturn"},"content":{"rendered":"<p><em>The company anticipates strong growth in Latin America, Europe, Asia and Canada for the remainder of 2026. \u201cThese markets are responding positively to our Premium brand strategy and are the basis for our confidence in targeting single-digit growth this year,\u201d said CEO Eduardo Guilisasti.<\/em><\/p>\n<p>In a challenging global environment, Vi\u00f1a Concha y Toro\u2019s premiumization strategy continued to advance during the first quarter of 2026 thanks to disciplined execution focused on profitability and the value of strategic brands.<\/p>\n<p>This approach allowed the company to strengthen its product mix, with sales of Premium and Superior wines accounting for 53.7% of consolidated revenue and over 58% of wine revenue alone, while the Casillero del Diablo brands demonstrated resilience, maintaining flat volumes in a declining market.<\/p>\n<p>Revenue declined by 7.8% due to lower-than-planned volumes resulting from portfolio rationalization, a weaker exchange rate, and the distributor transition process in the United States\u2014factors that were partially offset by the increased weight of premium products.<\/p>\n<p>In fact, revenue in dollars remained flat compared to the first three months of 2025, while, excluding the U.S. market, the change is positive: <em>\u201cIt is essential to highlight the strength of our international operations: revenue in dollars in export markets (excluding the U.S.) grew by 5.8%. Although the weaker exchange rate translated this growth into a -2.2% change in Chilean pesos, the underlying data confirms the strength of demand for our portfolio in foreign markets,\u201d<\/em> noted <strong>Eduardo Guilisasti, general manager <\/strong>of <strong>Vi\u00f1a Concha y Toro<\/strong>.<\/p>\n<p>All of the above, combined with a strict cost-containment plan, resulted in profit attributable to the parent company\u2019s owners totaling $8.779 billion, a 36.3% year-over-year decline.<\/p>\n<p>Positive outlook for 2026<\/p>\n<p><em>\u201cWe are seeing a brighter outlook for the second quarter and remain on track with our efficiency and value initiatives,\u201d<\/em> said <strong>Eduardo Guilisasti<\/strong>.<\/p>\n<p>Despite the uncertainty in the United States due to a distributor transition period, the company forecasts strong growth for the remainder of 2026 in Latin America, Europe, Asia, and Canada. \u201cThese markets are responding positively to our premium brand strategy and are the basis of our confidence in targeting single-digit growth this year,\u201d he noted.<\/p>\n<p>Another factor that allows us to look positively toward the future is the strategic acquisition of Maison Mirabeau in France, which positions the company in the Premium Ros\u00e9 category, while the recent creation of Vi\u00f1a Amelia strengthens the high-end offering in Chardonnay and Pinot Noir, aligning with today\u2019s consumers\u2019 search for coolness.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The company anticipates strong growth in Latin America, Europe, Asia and Canada for the remainder of 2026. \u201cThese markets are responding positively to our Premium brand strategy and are the basis for our confidence in targeting single-digit growth this year,\u201d said CEO Eduardo Guilisasti. In a challenging global environment, Vi\u00f1a Concha y Toro\u2019s premiumization strategy [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":46558,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[80],"tags":[],"class_list":["post-47187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-excellence"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vi\u00f1a Concha y Toro consolidates growth of Premium brands and anticipates sales upturn - Vi\u00f1a Concha y Toro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vinacyt.com\/en\/noticia\/excellence\/vina-concha-y-toro-consolidates-growth-of-premium-brands-and-anticipates-sales-upturn\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vi\u00f1a Concha y Toro consolidates growth of Premium brands and anticipates sales upturn - Vi\u00f1a Concha y Toro\" \/>\n<meta property=\"og:description\" content=\"The company anticipates strong growth in Latin America, Europe, Asia and Canada for the remainder of 2026. \u201cThese markets are responding positively to our Premium brand strategy and are the basis for our confidence in targeting single-digit growth this year,\u201d said CEO Eduardo Guilisasti. 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