{"id":47543,"date":"2026-08-17T10:47:32","date_gmt":"2026-08-17T14:47:32","guid":{"rendered":"https:\/\/vinacyt.com\/?p=47543"},"modified":"2026-08-17T10:47:32","modified_gmt":"2026-08-17T14:47:32","slug":"the-wine-legend-casillero-del-diablos-new-campaign","status":"publish","type":"post","link":"https:\/\/vinacyt.com\/en\/noticia\/excellence\/the-wine-legend-casillero-del-diablos-new-campaign\/","title":{"rendered":"\u201cThe Wine Legend,\u201d Casillero del Diablo\u2019s new campaign"},"content":{"rendered":"<p><em><span class=\"TextRun SCXW267226884 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW267226884 BCX8\">The brand unveils a new edition of its iconic <\/span><\/span><span class=\"TextRun SCXW267226884 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW267226884 BCX8\">The Wine Legend<\/span><\/span><span class=\"TextRun SCXW267226884 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW267226884 BCX8\"> campaign, featuring a global, premium, high-impact creative platform led by British actor <\/span><\/span><span class=\"TextRun SCXW267226884 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW267226884 BCX8\">Orlando Bloom<\/span><\/span><span class=\"TextRun SCXW267226884 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW267226884 BCX8\">, a globally <\/span><span class=\"NormalTextRun SCXW267226884 BCX8\">re<\/span><span class=\"NormalTextRun SCXW267226884 BCX8\">nowned<\/span><span class=\"NormalTextRun SCXW267226884 BCX8\"> figure with the ability to connect with diverse audiences across key markets for <\/span><span class=\"NormalTextRun SCXW267226884 BCX8\">Casillero<\/span><span class=\"NormalTextRun SCXW267226884 BCX8\"> del Diablo.<\/span><\/span><\/em><\/p>\n<p><span class=\"TextRun SCXW88824468 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW88824468 BCX8\">Casillero<\/span><span class=\"NormalTextRun SCXW88824468 BCX8\"> del Diablo<\/span><\/span><span class=\"TextRun SCXW88824468 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW88824468 BCX8\">, one of the world&#8217;s most recogni<\/span><span class=\"NormalTextRun SCXW88824468 BCX8\">s<\/span><span class=\"NormalTextRun SCXW88824468 BCX8\">ed wine brands, introduces <\/span><\/span><span class=\"TextRun SCXW88824468 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW88824468 BCX8\">The Wine Legend<\/span><\/span><span class=\"TextRun SCXW88824468 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW88824468 BCX8\">, its new international campaign starring British actor <\/span><\/span><span class=\"TextRun SCXW88824468 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW88824468 BCX8\">Orlando Bloom<\/span><\/span><span class=\"TextRun SCXW88824468 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW88824468 BCX8\">. The campaign returns to the origins of the brand&#8217;s legendary story and reimagines it through a cinematic visual language, highlighting its heritage, mystery, character, and globally recogni<\/span><span class=\"NormalTextRun SCXW88824468 BCX8\">s<\/span><span class=\"NormalTextRun SCXW88824468 BCX8\">ed quality.<\/span><\/span><\/p>\n<p><span data-contrast=\"none\">This new Casillero del Diablo campaign will roll out throughout 2026 across audiovisual and visual platforms in multiple markets, including Chile, the United Kingdom, Brazil, Mexico, and Ireland, among others. With this launch, Casillero del Diablo further strengthens its international positioning and brings its most iconic story to new audiences, keeping alive the legend that has accompanied the brand for decades.<\/span><\/p>\n<p><span data-contrast=\"auto\">Today, Casillero del Diablo is the best-selling Chilean wine brand in the world, both in value and volume (Source: IWSR).<\/span><\/p>\n<p><span data-contrast=\"auto\">View the campaign <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=CXZeSO5IojE\"><b><span data-contrast=\"auto\">HERE.<\/span><\/b><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-47539 aligncenter\" src=\"https:\/\/vinacyt.com\/content\/uploads\/2026\/08\/casillero-del-diablo-orlando-bloom-1-229x300.jpg\" alt=\"\" width=\"229\" height=\"300\" srcset=\"https:\/\/vinacyt.com\/content\/uploads\/2026\/08\/casillero-del-diablo-orlando-bloom-1-229x300.jpg 229w, https:\/\/vinacyt.com\/content\/uploads\/2026\/08\/casillero-del-diablo-orlando-bloom-1-782x1024.jpg 782w, https:\/\/vinacyt.com\/content\/uploads\/2026\/08\/casillero-del-diablo-orlando-bloom-1-768x1005.jpg 768w, https:\/\/vinacyt.com\/content\/uploads\/2026\/08\/casillero-del-diablo-orlando-bloom-1-1173x1536.jpg 1173w, https:\/\/vinacyt.com\/content\/uploads\/2026\/08\/casillero-del-diablo-orlando-bloom-1-1564x2048.jpg 1564w, https:\/\/vinacyt.com\/content\/uploads\/2026\/08\/casillero-del-diablo-orlando-bloom-1-95x125.jpg 95w, https:\/\/vinacyt.com\/content\/uploads\/2026\/08\/casillero-del-diablo-orlando-bloom-1-scaled.jpg 1956w\" sizes=\"auto, (max-width: 229px) 100vw, 229px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The brand unveils a new edition of its iconic The Wine Legend campaign, featuring a global, premium, high-impact creative platform led by British actor Orlando Bloom, a globally renowned figure with the ability to connect with diverse audiences across key markets for Casillero del Diablo. Casillero del Diablo, one of the world&#8217;s most recognised wine [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":47537,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[80],"tags":[],"class_list":["post-47543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-excellence"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cThe Wine Legend,\u201d Casillero del Diablo\u2019s new campaign - Vi\u00f1a Concha y Toro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vinacyt.com\/en\/noticia\/excellence\/the-wine-legend-casillero-del-diablos-new-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cThe Wine Legend,\u201d Casillero del Diablo\u2019s new campaign - Vi\u00f1a Concha y Toro\" \/>\n<meta property=\"og:description\" content=\"The brand unveils a new edition of its iconic The Wine Legend campaign, featuring a global, premium, high-impact creative platform led by British actor Orlando Bloom, a globally renowned figure with the ability to connect with diverse audiences across key markets for Casillero del Diablo. 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