{"id":8449,"date":"2018-06-20T16:42:15","date_gmt":"2018-06-20T20:42:15","guid":{"rendered":"https:\/\/conchaytoro.dev\/vina-concha-y-toro-signs-alliance-with-marca-chile\/"},"modified":"2020-10-06T17:16:22","modified_gmt":"2020-10-06T20:16:22","slug":"vina-concha-y-toro-signs-alliance-with-marca-chile","status":"publish","type":"post","link":"https:\/\/vinacyt.com\/en\/noticia\/excellence\/vina-concha-y-toro-signs-alliance-with-marca-chile\/","title":{"rendered":"Vi\u00f1a Concha y Toro signs alliance with Marca Chile"},"content":{"rendered":"<p><strong>Through this partnership, the company will strengthen the link between the wine industry and Chile&#8217;s image globally.<\/strong><\/p>\n<p>With the aim of <strong>reinforcing the image of wine as an ambassador and national emblem<\/strong>, Vi\u00f1a Concha y Toro signed a strategic alliance with Imagen de Chile, the foundation that seeks to promote the country internationally through Marca Chile.<\/p>\n<p>Due to <strong>the presence of Vi\u00f1a Concha y Toro in more than 140 countries<\/strong>, in addition to its leadership in priority markets such as Brazil, China and the United Kingdom, the company emerged as a natural ally of Marca Chile, combining efforts to position the country internationally.<\/p>\n<p>As part of this agreement, both Imagen de Chile and Vi\u00f1a Concha y Toro will <strong>join efforts regarding the management of its strategy, construction and brand positioning, based on the concept of the country brand<\/strong> and strengthening its use in digital platforms and integration of high visibility actions, which allow to highlight the importance of Chile\u00b4s origin in the wine industry.<\/p>\n<div class=\"entry-image-wrapper\"><\/div>\n<p>Vi\u00f1a Concha y Toro will incorporate the graphic, audiovisual and photographic material of Marca Chile in its digital media and campaigns, generating synergy with more than 2.7 million followers in social networks.<\/p>\n<p><strong>Blanca Bustamante, Corporate Affairs Director at Vi\u00f1a Concha y Toro<\/strong>, highlighted the importance of this type of alliances for the positioning of Chile and its products worldwide: &#8220;This agreement reinforces the sense of commitment that Vi\u00f1a Concha y Toro has with its origin, as with the representation of Chile in the world through the excellence of our wines. The global reach of the winery will allow enhancing Marca Chile and, undoubtedly, the generation of joint actions will provide great benefits to our country\u00b4s image in different corners of the world. &#8221;<\/p>\n<p>For its part, <strong>Myriam G\u00f3mez, Executive Director of Imagen de Chile<\/strong>, emphasized the need to reinforce private \u2013 public associations: &#8220;We are proud and satisfied with this alliance, which allows us to incorporate a world-class company into our work of prestige and leadership in an area for which we are internationally recognized: the quality of our wines. Our intention is that they remain as great ambassadors of Chile &#8220;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Through this partnership, the company will strengthen the link between the wine industry and Chile&#8217;s image globally. With the aim of reinforcing the image of wine as an ambassador and national emblem, Vi\u00f1a Concha y Toro signed a strategic alliance with Imagen de Chile, the foundation that seeks to promote the country internationally through Marca [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":39597,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[80],"tags":[],"class_list":["post-8449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-excellence"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vi\u00f1a Concha y Toro signs alliance with Marca Chile - Vi\u00f1a Concha y Toro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vinacyt.com\/en\/noticia\/excellence\/vina-concha-y-toro-signs-alliance-with-marca-chile\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vi\u00f1a Concha y Toro signs alliance with Marca Chile - Vi\u00f1a Concha y Toro\" \/>\n<meta property=\"og:description\" content=\"Through this partnership, the company will strengthen the link between the wine industry and Chile&#8217;s image globally. With the aim of reinforcing the image of wine as an ambassador and national emblem, Vi\u00f1a Concha y Toro signed a strategic alliance with Imagen de Chile, the foundation that seeks to promote the country internationally through Marca [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vinacyt.com\/en\/noticia\/excellence\/vina-concha-y-toro-signs-alliance-with-marca-chile\/\" \/>\n<meta property=\"og:site_name\" content=\"Vi\u00f1a Concha y Toro\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-20T20:42:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-06T20:16:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vinacyt.com\/content\/uploads\/2018\/06\/Equipo-de-Imagen-de-Chile-y-de-Vina-Concha-y-Toro.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1232\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vi\u00f1a Concha y Toro\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vi\u00f1a Concha y Toro\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/vinacyt.com\/en\/noticia\/excellence\/vina-concha-y-toro-signs-alliance-with-marca-chile\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/vinacyt.com\/en\/noticia\/excellence\/vina-concha-y-toro-signs-alliance-with-marca-chile\/\"},\"author\":{\"name\":\"Vi\u00f1a Concha y Toro\",\"@id\":\"https:\/\/vinacyt.com\/en\/#\/schema\/person\/06b9c8eed334179af142451ebcd6eceb\"},\"headline\":\"Vi\u00f1a Concha y Toro signs alliance with Marca Chile\",\"datePublished\":\"2018-06-20T20:42:15+00:00\",\"dateModified\":\"2020-10-06T20:16:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/vinacyt.com\/en\/noticia\/excellence\/vina-concha-y-toro-signs-alliance-with-marca-chile\/\"},\"wordCount\":370,\"image\":{\"@id\":\"https:\/\/vinacyt.com\/en\/noticia\/excellence\/vina-concha-y-toro-signs-alliance-with-marca-chile\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/vinacyt.com\/content\/uploads\/2018\/06\/Equipo-de-Imagen-de-Chile-y-de-Vina-Concha-y-Toro.jpg\",\"articleSection\":[\"Excellence\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/vinacyt.com\/en\/noticia\/excellence\/vina-concha-y-toro-signs-alliance-with-marca-chile\/\",\"url\":\"https:\/\/vinacyt.com\/en\/noticia\/excellence\/vina-concha-y-toro-signs-alliance-with-marca-chile\/\",\"name\":\"Vi\u00f1a Concha y Toro signs alliance with Marca Chile - 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