- Excellence
- November 4th, 2025
Viña Concha y Toro accelerates revenue in third quarter: wine sales increase by 10%
The boost was driven by the strong growth of premium and higher-end brands, in line with its premiumization strategy.
Viña Concha y Toro closed the third quarter with a marked acceleration in sales and a growing share of its higher-value portfolio, completing eight consecutive quarters of revenue growth.
“This performance reflects our ability to anticipate market trends and the excellence of a team that, with vision and resilience, continues to successfully adapt to a challenging global environment. It is a clear demonstration of the consistency and strength of Concha y Toro’s business model,” said Eduardo Guilisasti, CEO of Viña Concha y Toro.
Wine sales increased by 10.1% in value (8.1% overall) and 4.4% in volume, mainly driven by the strong growth of premium and higher-end brands, aligned with the premiumization strategy, new products, and exchange rate effects. Within this context, the Principal category (Casillero del Diablo and line extensions) grew by 11.5%, while the Invest category rose by 10.5%, “confirming consumers’ preference for our most prestigious brands,” he added.
During this period, premiumization continued to consolidate as a strategic pillar. The Principal and Invest portfolios, which include the priority premium and higher-end brands, accounted for 57.1% of wine sales (53.9% of total sales), surpassing the 56.6% recorded in the same quarter last year.
Among the brands, Don Melchor stood out with exceptional performance. The iconic wine was recognized by the prestigious international publication Wine Spectator as the best wine in the world. Its sales doubled in the third quarter 2025 (+119.4%) and have grown 159.4% year-to-date. “This achievement is not only a source of pride for Viña Concha y Toro and its commitment to excellence, but also a significant milestone for the Chilean wine industry,” emphasized the CEO.
Additionally, there was positive momentum in the company’s main international markets, driven by the strength of Viña Concha y Toro’s network of 12 distribution offices. In this context, sales grew by 7.7% in the United Kingdom, 14.3% in the United States, 28.1% in Brazil, and 11.6% in Mexico. According to Eduardo Guilisasti, this demonstrates “the effectiveness of our global expansion strategy and the consistent recognition of our brands.”
The sustained focus on profitability continues to deliver solid results, with EBITDA margin increasing by 190 basis points, reaching 16.4%. Quarterly profit rose by 13.2%.