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  • March 27th, 2024

Viña Concha y Toro redoubles its focus on luxury wine portfolio

Through an immersive experience carried out in Japan, South Korea, Vietnam and China, the company deepened its strategy of premiumizing its products. Under the new concept of Jewels of the New World by Viña Concha y Toro, the company seeks to gain ground in a growing segment worldwide. Viña Concha y Toro's premiumization strategy continues to advance and now it has taken another step forward. Latin America's largest wine company recently created the Luxury Brands Div

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