Viña Concha y Toro today occupies an outstanding position among the world’s most important wine companies. With consolidated sales in 2019 of $656,980 million and 35 million cases sold globally, the company shows the strength of its business model and international leadership, with a presence in over 130 countries.
Its successful performance has converted Viña Concha y Toro into a symbol of Chilean wine in the world which has been recognized by the most prestigious publications, with sixteen awards as the “Winery of the Year” in Wine & Spirits became the Most Powerful Wine Brand, according to Intangible Business in 2015.
The business strategy of Viña Concha y Toro has aimed to a constant increase in sales, participation and market share, looking to be a leading global company, centered on the consumer, with a focus on development of pemium wine brands. The company has worked on a vertically-integrated production model, from the origin in the vineyard to its commercialization, to which has been earmarked significant investments in vineyards, wineries, modern plants, and recently in sales, participating directly in the distribution within key markets.
The company has developed a broad portfolio of multi-origin wines from Chile, Argentina and the United States, in order to meet the needs of diverse and demanding customer profiles and to be present at several price-points of the markets in which it participates.
To the famous and prestigious Concha y Toro wine portfolio it have been added new oenological proposals from its subsidiaries Cono Sur, Trivento Winery and Vineyards in Argentina, and Fetzer Vineyards in California, with its main wine brands Fetzer and Bonterra. Also, through the joint venture with the renowned French winery Baron Philippe de Rothschild, Almaviva is born, taking Chilean wine to the highest international circuits.
TO BE A LEADING GLOBAL COMPANY,
CENTERED ON THE CONSUMER, WITH A FOCUS
ON THE DEVELOPMENT OF PREMIUM WINE BRANDS.