Excellence

Millions of consumers all over the world place their trust in the quality of our brands. Their preference defines our excellence. Each person who works at Viña Concha y Toro aims to achieve excellence in everything we do, and we know that this is a continuous and collaborative process.

Viña Concha y Toro and its subsidiaries operate with an agricultural and winemaking model based on excellence, and a philosophy which guarantees the production of high-quality wines, aiming to satisfy the needs of demanding international consumers.

The company’s sustained investment in proprietary vineyards, technology, and production, winemaking and technical capacity has been a central pillar of its business strategy, and has enabled it to achieve increasingly high levels of quality, a decisive factor to compete successfully in the premium wine category. As Viña Concha y Toro participates in all stages of the wine production process—including grape growing, winemaking and sale of its wines—it is able to guarantee quality and excellence throughout the entire production process, consolidating an innovative, cost-efficient supply chain which meets the needs of customers, and strengthens and adds value in its relationships with strategic partners.

In line with this emphasis on quality, the company has aimed to drive growth in premium and superior portfolio segments, promoting the launch of innovative winemaking projects and new superior-category products.