- Excellence
- May 5th, 2026
Viña Concha y Toro consolidates growth of Premium brands and anticipates sales upturn
The company anticipates strong growth in Latin America, Europe, Asia and Canada for the remainder of 2026. “These markets are responding positively to our Premium brand strategy and are the basis for our confidence in targeting single-digit growth this year,” said CEO Eduardo Guilisasti.
In a challenging global environment, Viña Concha y Toro’s premiumization strategy continued to advance during the first quarter of 2026 thanks to disciplined execution focused on profitability and the value of strategic brands.
This approach allowed the company to strengthen its product mix, with sales of Premium and Superior wines accounting for 53.7% of consolidated revenue and over 58% of wine revenue alone, while the Casillero del Diablo brands demonstrated resilience, maintaining flat volumes in a declining market.
Revenue declined by 7.8% due to lower-than-planned volumes resulting from portfolio rationalization, a weaker exchange rate, and the distributor transition process in the United States—factors that were partially offset by the increased weight of premium products.
In fact, revenue in dollars remained flat compared to the first three months of 2025, while, excluding the U.S. market, the change is positive: “It is essential to highlight the strength of our international operations: revenue in dollars in export markets (excluding the U.S.) grew by 5.8%. Although the weaker exchange rate translated this growth into a -2.2% change in Chilean pesos, the underlying data confirms the strength of demand for our portfolio in foreign markets,” noted Eduardo Guilisasti, general manager of Viña Concha y Toro.
All of the above, combined with a strict cost-containment plan, resulted in profit attributable to the parent company’s owners totaling $8.779 billion, a 36.3% year-over-year decline.
Positive outlook for 2026
“We are seeing a brighter outlook for the second quarter and remain on track with our efficiency and value initiatives,” said Eduardo Guilisasti.
Despite the uncertainty in the United States due to a distributor transition period, the company forecasts strong growth for the remainder of 2026 in Latin America, Europe, Asia, and Canada. “These markets are responding positively to our premium brand strategy and are the basis of our confidence in targeting single-digit growth this year,” he noted.
Another factor that allows us to look positively toward the future is the strategic acquisition of Maison Mirabeau in France, which positions the company in the Premium Rosé category, while the recent creation of Viña Amelia strengthens the high-end offering in Chardonnay and Pinot Noir, aligning with today’s consumers’ search for coolness.