Casillero del Diablo, one of the world’s most recognised wine brands from Viña Concha y Toro, introduces British actor Orlando Bloom as its new global spokeperson.

With a distinguished career in film and television, Orlando Bloom has taken part in some of the most successful productions in entertainment history, such as The Lord of the Rings, Pirates of the Caribbean and most recently The Cut and Deep Cover, establishing himself as one of the most renowned and versatile actors of his generation. His career has enabled him to connect with audiences worldwide, positioning himself as one of the great icons of the global film industry—an artist whose presence has marked generations and whose influence extends beyond cinema.

“For Casillero del Diablo, the announcement of Orlando Bloom as global spokeperson and star of our new campaign is a fresh milestone in the brand’s history. He is a figure of international reach, with a substantial career, embodying values deeply aligned with our DNA: sophistication, character, authenticity and a truly global outlook,” states Sebastián Aguirre, Casillero del Diablo Global Marketing Director.

“I’m incredibly proud to be partnering with Casillero del Diablo, a brand with an extraordinary heritage and one of the most iconic stories in the world of wine. The Wine Legend is steeped in mystery, character, and a real sense of drama, which makes it such a compelling story to tell. What excites me most is the opportunity to help bring that legacy to life for a new global audience, honouring its origins while reimagining it in a way that feels fresh, cinematic, and contemporary,” said Orlando Bloom.

Beyond his artistic career, Orlando Bloom stands out for his commitment to social causes and his association with prestigious international brands. He is a UNICEF ambassador, actively participating in humanitarian initiatives around the world, and also an ambassador for Porsche, reflecting his affinity with premium brands that combine design, innovation and excellence.

As a natural element reinforcing the connection between the actor and Casillero del Diablo, Orlando Bloom is a recognised supporter of Manchester United, a club the brand has sponsored since 2010, in one of the most emblematic and enduring partnerships in world football.

The new campaign starring Orlando Bloom will be rolled out globally in the coming months, premiering in Chile, the United Kingdom, Brazil, Mexico, Ireland and other markets. This piece will highlight the origin of the Casillero del Diablo legend and strengthen the brand’s positioning in its key international markets, connecting its story with new audiences around the world.