- Excellence
- February 19th, 2025
Casillero del Diablo is the Official Wine Partner of the BAFTA Awards
Casillero del Diablo is the official wine partner of the British Academy of Film and Television Arts Awards (BAFTA).
Casillero del Diablo announced a new partnership with BAFTA, partnering with its Film, Television and Games Awards through 2025.
The brand, known for its Wine Legend advertising campaigns, will support the famous BAFTA Film, Television and Game Awards ceremonies throughout the year. The announcement comes as Casillero del Diablo is confirmed as the #3 wine brand in the UK Top 10, with value growth of 9.5% over the last 52 weeks and a retail sales value (RSV) of £220 Million (NielsenIQ, Scantrack Total Market (GB), Value Sales 52 W.E. 4.1.25).
Claire Raine, Brands Controller for Concha y Toro UK, explains: “After a long and successful partnership with Sky Cinema, we wanted to continue our association with film, and becoming Official Wine Partner for the BAFTAs offers us a great opportunity to maintain our high profile in both film and television through this world-famous arts charity. We are very pleased to showcase our quality wines alongside award-winning films and programs.”
For her part, Kathryn Thomas, BAFTA’s Director of Partnerships, says: “We are delighted to welcome Casillero del Diablo as the official wine of BAFTA in 2025. Their exceptional wines embody a passion for craftsmanship and excellence and their longevity in supporting the screen arts aligns perfectly with BAFTA’s celebration of the best in film, games and television. We look forward to toasting together in honor of creativity and achievement in the year ahead.”
Casillero del Diablo was the star of the 2025 BAFTA Awards
In February, the biggest stars of the silver screen gathered at London’s Royal Festival Hall to attend the BAFTA Awards 2025, celebrating another exceptional year for film. On a night filled with emotional speeches, unforgettable red-carpet moments and historic wins, a new element added extra dazzle to the occasion: Casillero del Diablo, the official wine partner of the BAFTAs for the first time.
From the red carpet to the winners’ tables, nominees, presenters and guests tasted a selection of Casillero del Diablo wines, which perfectly complemented the glamour and prestige of the evening. The brand’s signature Tempranillo and fresh Sauvignon Blanc were the stars of the bar, and many guests raised a glass to toast this year’s winners.
Casillero del Diablo’s special guest, television host AJ Odudu, was one of the personalities of the evening. She was seen enjoying the party and toasting the night’s winners, making her own the brand’s spirit of celebration and excellence.
