The publication, one of the most important in the United Kingdom, awarded Casillero del Diablo’s “Wine Legend” campaign in the “Wine” category, emphasizing the use of the well-known song “I’ve Got My Mind Set on You”.

An extraordinary recognition was achieved by the Chilean brand Casillero del Diablo with its “Wine Legend” campaign, launched in April 2024 at international level. The audiovisual piece won the “Top Campaign” award, given by the specialized media The Grocer, in the United Kingdom.

One of the attributes highlighted by the judges was the incorporation of the song “I’ve Got My Mind Set on You”, launched in the 1960s by James Ray, which later became popular in 1987 with the interpretation of former Beatle George Harrison.

Sebastian Aguirre, Casillero del Diablo’s Global Marketing Director, commented that “we are very happy with this recognition, as it reflects the energy and passion that our brand represents in the world. This is part of Casillero del Diablo’s growth and how it has adapted to new times and generations, always being at the forefront of its category and setting trends worldwide”.

This important award is in addition to the one given to Casillero del Diablo by The Grocer in 2022. At that time the brand was recognized as “Best Campaign of the Year”, with Pedro Pascal as the protagonist of the audiovisual piece.

The Grocer is a highly respected British trade publication within the UK food and drink industry. Founded in 1862, it focuses on covering news, trends, analysis and issues relevant to the Supermarkets, Consumer Brands, Suppliers and Manufacturers, Consumer Trends, among others. You can watch the campaign here.