The Chilean subsidiary of Viña Concha y Toro launched its new digital sales platform, Collectors Club, in the US market, which will provide consumers with a personalized shopping experience. 

Viña Don Melchor seeks excellence in each of its processes, including the way in which its products reach consumers. For that reason, it has launched Collectors Club, an e-commerce platform offering a personalized shopping experience, in the United States.

Through this new digital platform, consumers can access the exclusive Collectors Club and buy Viña Don Melchor wines via three membership options: Mailing List Only, Collectors Cellar and Don Melchor Society. Each of these options offers different benefits for consumers of this award-winning wine. 

To access Collectors Club, click here.