Through this new platform you will be able to find out relevant information about the subsidiary, its brands, discounts and everything about the Pirque Tourist Centre.

Concha y Toro is now part of TikTok, a community of short videos with more than 1.5 billion users worldwide. We invite you to follow Concha y Toro on TikTok to learn about news, launches, Concha y Toro brands, gastronomy, food pairings, tourism, new experiences, trends and Bodega 1883, among others.

At the beginning of 2024, TikTok had more than 13 million users over the age of 18 in Chile, of which 54.9% of TikTok’s advertising audience in Chile was female, while 45.1% was male. TikTok’s potential advertising reach in Chile increased by 2.5 million (+22.2%) between early 2023 and early 2024.

The subsidiary opened this new channel because of its powerful reach, with important audiovisual content and following the trend of video consumption rather than just photos. In addition, there are not so many wineries in this channel, so there is a space available to reach a younger audience.

In line with the above, the plan is to expand Concha y Toro’s community on this platform, seeking to make it as large as the one on Instagram and to reach followers in a more dynamic and closer way. This account joins those that exist on other social networks such as Facebook and Instagram.

Join here! https://www.tiktok.com/@conchaytoro.wines?_t=8q3CsuMELwr&_r=1