Three of the company’s brands are among the top 20 in the leading global measurement of alcohol market data collection. They are Concha y Toro, Casillero del Diablo and Frontera.

Viña Concha y Toro stands out in the Global Wine Brand Power Index 2024 prepared by IWSR with three of its brands: Concha y Toro, Casillero del Diablo and Frontera. This study evaluates the perception of consumers in more than 18 countries through the Vinitrac survey, analyzing key data such as consideration, affinity and recommendation.

Casillero del Diablo, the company’s main brand, maintained its position for the seventh consecutive year as the second most powerful in the world. Concha y Toro ranked 19th and Frontera 12th.

Sebastián Aguirre, Casillero del Diablo’s Global Marketing Director, commented that “maintaining our position in second place worldwide and being the leading brand in Latin America is a reflection of our continuous effort to offer quality wines that resonate with our consumers and also demonstrates their continued positive perception of Casillero del Diablo. This recognition motivates us to continue innovating and strengthening our global presence”.

According to the Global Wine Brand Power Index 2024, Casillero del Diablo increased its rating by 1.5 points compared to the same study last year, reaching 54.7 points. Concha y Toro increased 0.7 and Frontera 0.1 points.

This achievement highlights Viña Concha y Toro’s presence in more than 130 countries, reaffirming its strong positioning in the international wine market. The brands continue to demonstrate their ability to compete and stand out in a highly competitive market, maintaining their relevance and connection with wine consumers worldwide.