More than 500 people attended the event held at the Diaoyutai Boutique Hotel in the city of Chengdu, as part of the company’s 140th anniversary.

Viña Concha y Toro celebrated its 140th anniversary in China with more than 500 guests, who were able to enjoy the company’s Super and Ultra Premium portfolio.

During the dazzling event, held at the Diaoyutai Boutique Hotel in Chengdu, guests participated in a masterclass conducted by Pablo Pressac, Wine Business Specialist Leader, and Xiao Pi, wine expert, with Don Melchor, Gravas, Marques de Casa Concha Heritage, Marques de Casa Concha and Gran Reserva. In addition, traditional dances from the region were performed and Viña Concha y Toro’s purpose was made known: We exist to transform every glass of wine and every encounter around the world into a memorable experience.

The Viña Concha y Toro team also participated in various fairs such as the Chengdu Wine Fair 2023 “China Food & Drinks Fair”, the largest and oldest in China, in its 108th version, where it experienced one of the most important national exhibitions to promote food and especially wine products in the Chinese market. In addition, visits were made to the cities of Shanghai, Xi’an, Chengdu, Shenzhen, Nanning, Beijing and Hong Kong SAR in order to meet with suppliers and customers after the pandemic.

Pablo Pressa said: “This tour of visits to suppliers and customers in China was extremely important for the company because we were able to meet with relevant customers that we had not seen since the pandemic, which gave us the opportunity to show new aspects of our portfolio to a tremendous country like China. We were able to reactivate part of the business that was paused with the pandemic, which we value tremendously”.