This initiative reaffirms the company’s and Viña Concha y Toro’s commitment to regenerative organic farming, responsible business practices and environmental stewardship.

The name Bonterra Organic Estates reaffirms the company’s and the holding´s commitment to regenerative organic farming, responsible business practices and environmental stewardship.

The new name applies to the company’s corporate identity, as well as its Mendocino County, Calif., vineyard holdings and winery. Bonterra Organic Estates will encompass the company’s California wine brands including Fetzer®, 1000 Stories®, Bonterra®, among others.

“Bonterra Organic Estates communicates the ethos of our California-based business and aligns with our dedication to regenerative organic farming,” said Giancarlo Bianchetti, CEO of Bonterra Organic Estates. “We are embarking on a new chapter, in which we trailblaze advancements in regenerative organic practices while honoring the deep roots of the Fetzer family legacy.”

The Fetzer family founded Fetzer Vineyards in 1968 and pioneered California’s regenerative organic viticulture movement, which prioritizes the health of the vineyard ecosystem and combats climate change. The Fetzer brand remains unchanged, continuing this legacy and offering a smart option for consumers at the popular price point.

Bonterra was born out of the Fetzer Vineyards winery in the late 1980s; and today it is one of the fastest-growing premium wine brands in the United States, thanks to the greater awareness of—and consumer demand for—wines made with organic grapes. Bonterra Organic Estates embraces regenerative organic viticulture, practicing it exclusively on all 960 acres of its estate vineyards in Mendocino County, Calif.

“In elevating the Bonterra name, we are building on our decades of environmental stewardship coupled with the innovative leadership style and business acumen of our parent company, Viña Concha y Toro,” Bianchetti added. “Our promise, as Bonterra Organic Estates, is to continue to prioritize the environment as this best serves our community, customers and future generations.”

To learn more about Bonterra Organic Estates, visit www.bonterra.com.