The main industry trade fair in Latin America was held between September 27 and 29, with the participation of several wines from the Viña Concha y Toro portfolio.

The Prowine São Paulo 2022 fair was held between September 27 and 29 at the Expo Center Norte in São Paulo. This is the main wine and spirits fair in Latin America, due to the diversity of products exhibited, its relevance in the industry and the amount of business generated.

In 2021, Prowine São Paulo was the first 100% physical fair of the wine industry to be organized after the beginning of the pandemic. Based on a strict and efficient safety and hygiene protocol and focused on its main objectives, Prowine São Paulo was a successful event with record business generation.

For this edition, winemaker Sebastián Rodríguez traveled from Chile and presented Concha y Toro wines such as Gran Reserva and the Cellar Collection portfolio, including Amelia Chardonnay, Terrunyo, Marques de Casa Concha Heritage and Carmín de Peumo.

In addition, Sebastián Rodríguez gave training and presentations on Gran Reserva to customers.

As with the events held last August, the public at Prowine São Paulo received the Chilean wines very positively. The event was attended by more than 300 exhibitors, 900 brands of wines and spirits from 22 countries and the daily visit of more than 2,700 people, including professionals, importers, distributors, sommeliers, retailers and trade from Brazil and the rest of Latin America.