At Viña Concha y Toro, we understand the value of growing in harmony with our natural and social environment. We incorporate sustainability in each step of our business, generating a virtuous cycle. In each bottle, we aim to give back what the earth has given to us.

Viña Concha y Toro and its family of wineries integrate sustainability as a central pillar of their business. As such, the company is advancing towards the production of high-quality wines with a philosophy that incorporates initiatives throughout the production chain which contribute to establishing a balance between sustained growth, the creation of stakeholder value, and its commitment to becoming a leader in environmental practices.

  • Chile
  • Argentina
  • United States




We make wine brands available to our consumers that contribute to their sustainable and healthy lifestyle. We know that it is important to act in accordance with our consumers’ needs and values when it comes to producing sustainable products.

We encourage healthy and responsible consumption, and aim to educate our stakeholders regarding the benefits of drinking wine in moderation.


We work with our suppliers and partners to ensure sustainability best practices throughout our value chain.


Part of this commitment involves actively listening to our consumers’ sustainability concerns through our offices and distributors in various markets, in order to take decisive action.

Global & Local Community

We want to be an active player and contribute to generating value in the communities and countries where we are present, developing social investment programs.

Our People

Within the company, we are focused on generating long-term ties with our employees, contributing to their wellbeing through health and safety, quality of life and training programs, and providing a positive work environment. Diversity, equality and inclusion are key areas of focus for the company in the development of our sustainability strategy.

Our Environment

Together with our strong commitment to responsible natural resource management, we are focused on generating a positive impact on our environment, aiming to become a leader in energy, water, climate change, biodiversity, soil and circular economy practices.

Responsible Consumption

What is Responsible Consumption?

Responsible Consumption refers to the consumption of wine engaged in by healthy adults, which does not exceed the recommended limits, or affect their wellbeing or that of others.

Viña Concha y Toro has established a standard serving of 100 ml for red, white or sparkling wine. The most common serving measure in restaurants and bars is 150 ml. As such, it is very important to be aware of serving sizes, and to drink responsibly.

What does responsible alcohol consumption entail?

  • Decision-making based on our individual physical characteristics, as well as the circumstances related to alcohol consumption.
  • Understanding that we are all responsible for the decisions that we make.
  • Our decisions have an impact on ourselves and others.
  • Sometimes, the best option is to abstain from alcohol altogether.

Principles of Responsible consumption

  1. Supports, promotes and prioritizes moderate consumption of wine and alcoholic beverages, in line with international standards proposed by the World Health Organization (WHO).
  2. Rejects and condemns the consumption of wine and alcoholic beverages among high-risk groups, such as minors, pregnant women and drivers.
  3. Considers and communicates the responsible consumption and sale of wine and alcoholic beverages as a key component of its corporate and marketing codes.
  4. Promotes wine consumption as part of a healthy lifestyle.

How is alcohol absorbed in my body?

  • Alcohol is absorbed through the walls of the small intestine, before being transported throughout the body by the blood.
  • The liver is the organ which is primarily responsible for metabolizing alcohol, and is able to process only a certain amount per hour.
  • For this reason, the quantity and speed of consumption must be controlled. The body is only able to process 90% of the alcohol consumed, with the remaining 10% being expelled through other means such as breath, sweat, tears and breastmilk.

What factors determine the body’s ability to eliminate alcohol?

It depends on factors such as gender, age, weight and height, among others.

Why can men consume a larger amount of alcohol than women?

Men have a greater hepatic capacity, that is, their liver is able to metabolize alcohol more rapidly.

How much alcohol can a healthy liver metabolize?

A healthy liver is able to metabolize around one standard drink of 10 grams of pure alcohol per hour (men) or hour and a half (women). This data is approximate, and is calculated for a healthy person of average weight and height.

What are the main effects of alcohol in the short term?

When drinking alcohol, people become uninhibited from the first glass. By the third glass, information processing is impaired. Then, by around the fifth glass, there is a delay in reactions and responses, and a lack of control over psychomotor functions.

How much can I drink?

In order to standardize criteria when calculating alcohol consumption, the WHO established measurements through the Standard Drink (SD). Each standard drink contains approximately 10 grams of pure alcohol (which may vary depending on the alcohol concentration of your drink, and the amount served in your glass).

By knowing how many standard drinks you have consumed, the amount of pure alcohol that you have ingested can be measured and, based on that, you can estimate how long it will take to be fully eliminated from your body. Take into account that a healthy liver is able to metabolize around one SD per hour (men) or hour and a half (women).


  • Alcohol dehydrates your body, and as such increases your thirst. Thus, alternating alcoholic beverages with water is recommended. Otherwise, you will be likely to drink more alcohol, and to drink faster, in order to quench your thirst.
  • Alternating alcoholic beverages with water also helps you to delay the speed of consumption, and remain hydrated.
  • Water will help you to counteract dehydration, and as such, if you drink too much alcohol, it will reduce the effects of the hangover.

General Recommendations

Putting the following recommendations into practice will help you to avoid unpleasant situations which may be harmful to yourself and others.

Moderation in the amount and speed of consumption

  • Alcohol enters your system more rapidly in the extent to which the amount ingested increases.
  • The amount of alcohol ingested determines the speed and intensity with which its effects appear.


  • Food causes alcohol to be processed more slowly.
  • Alcohol moves through your body faster if you have an empty stomach.
  • If you’re hungry, you’re more likely to drink faster.



Discover the new corporate responsible consumption campaing of Viña Concha y Toro - Family of Wineries.