- May 3th, 2021
Casillero del Diablo is again named as the world’s second most powerful wine brand
For a fourth consecutive year, Concha y Toro’s flagship brand received international recognition from the British consulting firm Wine Intelligence.Texto:
British consulting firm Wine Intelligence recently released its Global Wine Brand Power Index, for which more than 25,000 consumers from 25 key wine markets were interviewed. In this latest version of the report, Casillero del Diablo was named the world’s second most powerful wine brand and first in Latin America for a fourth consecutive year.
“Having again received this major acknowledgement is a source of great pride and satisfaction, especially against the complex backdrop of the pandemic. This important accolade is an indication of the preference shown by our consumers, whose opinion is essential to our success”, said Casillero del Diablo Global Marketing Manager, Sebastián Aguirre.
Six brand health measures were used in this new index, including brand awareness, purchases made in the last three months, brand affinity, and brand recommendation, among other aspects which provide insight into the connection between brands and their consumers.
Today, Casillero del Diablo—Concha y Toro’s flagship brand—is present in over 140 countries with an extensive product portfolio, the largest global footprint of any Chilean wine brand.