Concha y Toro and Visa join forces to promote tourism in Chile

The partnership includes discounts of up to 30% on wine tourism experiences and an integration with Uber that will make transportation easier for both domestic and international visitors.

Centro del Vino Concha y Toro and Visa announced a long-term strategic partnership that will provide customers with access to significant benefits on guided tours and wine tourism experiences at one of Chile’s most iconic destinations.

The agreement includes exclusive discounts for Visa cardholders on selected experiences and tours at Centro del Vino Concha y Toro: a 30% discount during the low season, from October to May, and a 20% discount during the high season, from June to September, with a maximum purchase limit of two tickets per Visa card.

The promotion will be valid for all tickets purchased between June 1 and September 30, 2026, or until the available ticket allocation is exhausted. Once this limit is reached, the Premium Guided Tour, Standard Guided Tour, and non-packaged products will no longer be eligible for the promotion.

“Through this partnership, we aim to further establish Centro del Vino Concha y Toro as a world-class tourism destination, bringing our experiences closer to more visitors and facilitating access to Chilean wine culture. We want both domestic and international travelers to complement their journey through Chile with memorable experiences connected to our gastronomy, our culture, and, of course, our great wines,” said Matías Holzapfel, D2C Commercial Manager at Concha y Toro.

Centro del Vino Concha y Toro also maintains a strategic partnership with Uber for Business, allowing visitors to purchase tickets and arrange transportation in a single step through the enoturismo.conchaytoro.com website, thanks to a technology integration specifically designed to enhance the travel experience.

Andrea Ramírez, Marketing Director of Visa Chile, highlighted that “at Visa, we strive to connect our customers with unique, culturally rich experiences while delivering meaningful benefits. We believe that wine, gastronomy, and heritage are essential components of Chile’s tourism identity, and this collaboration will connect Visa cardholders across the region with Concha y Toro’s history and tradition, inviting them to discover Chile in an authentic and memorable way.”

Located in Pirque, just 20 kilometers from Santiago, Centro del Vino Concha y Toro has established itself as one of Latin America’s leading wine tourism destinations, offering heritage tours, premium tastings, and gastronomic experiences that connect visitors with Chile’s winemaking history and traditions.

Concha y Toro and Visa join forces to promote tourism in Chile