The prestigious international travel and tourism publication highlighted Viña Concha y Toro’s wine tourism offering, showcasing its heritage, immersive experiences, and the cultural richness of Pirque as one of Chile’s most attractive destinations to visit.

The renowned international publication Condé Nast Traveler, one of the world’s most influential magazines in travel, tourism, and lifestyle, published an extensive feature on Pirque and Centro del Vino Concha y Toro, highlighting the winery’s visitor experience as one of the area’s main attractions and a must-see destination for travelers seeking to discover Chile’s wine identity. 

Under the headline “Pirque: A Getaway to Meet the Devil Among Barrels, Vineyards, and Mediterranean Forests,” the article, published on August 10, explores the history, heritage, and landscapes that have made this district a destination of growing interest for both domestic and international visitors. In this context, it emphasizes Viña Concha y Toro’s role in shaping the local identity, noting that Don Melchor de Concha y Toro was the driving force behind the wine industry that today gives the region worldwide recognition. 

Spanish journalist Marta Sahelices particularly highlights the experience offered by Centro del Vino Concha y Toro, praising its combination of history, culture, architecture, and immersive experiences. Among the aspects that impressed her the most was the tour of the historic underground cellars of Casillero del Diablo, described as a carefully staged experience that combines sound, lighting, and audiovisual resources to recreate one of the most iconic legends of Chilean wine. 

The publication also underscores the diversity of experiences available at Centro del Vino, its more than 12,000 square meters dedicated to wine tourism, and spaces that connect wine heritage with contemporary Chilean art. It also highlights the experience of visiting Casa Don Melchor, where guests can discover the history and legacy of “one of the world’s finest wines”: Don Melchor. 

The presence of Centro del Vino Concha y Toro across Condé Nast Traveler’s digital platforms represents significant international recognition for the winery’s tourism offering and confirms its position as one of Latin America’s leading wine tourism destinations, projecting its experiences to a global audience of travelers seeking authentic, cultural, and world-class experiences. 

You can read the full article at the following link.