Viña Concha y Toro’s e-commerce, already present in Chile and Argentina, makes its debut in these two new markets.

Viña Concha y Toro’s e-commerce site, www.descorcha.com, which is already present in Chile and Argentina, has just opened operations in Brazil and Mexico, the two main Latin American markets for the company.

“We seek to respond to the growing trend of e-commerce, to be close to our consumers, and thus replicate the successful experience of the markets where we are already present,” says Niclas Bolmstrom, CEO of VCT Chile.

The idea is that the teams in these areas will be local, given that they have a greater consumer sensitivity, however, the guidelines will be given from Chile and the knowledge acquired will be transferred. “What we are looking for is to transfer the experience and knowledge of the Chilean team to these two tremendous markets in which we are seeking to open a space for ourselves”, comments Matías Holzapfel, Premium Retail Manager of VCT Chile.

Mexico and Brazil are two natural countries in which to open the way, says the executive, given that they are the fourth and fifth most important markets for the company after the United Kingdom, Chile and the United States.

Growth in Chile has been rapid. “In 2021 we had explosive growth, almost doubling sales in 2020, and in 2022 we will continue to grow based on new clients and a larger portfolio,” Blomstrom said.

This innovation is complemented by other initiatives developed by the holding company to get to know and be close to consumers and customers.