- Excellence
- May 18th, 2026
Eduardo, Rafael, and Isabel Guilisasti recognized as Entrepreneurs of the Year
The distinction, awarded by EY and El Mercurio, recognizes leaders who contribute to the country’s economic development.
Isabel, Eduardo, and Rafael Guilisasti, executives and board members of Viña Concha y Toro, were named “Entrepreneurs of the Year” at the 2025 Business Awards ceremony organized by EY and El Mercurio, held on May 14.
The award honors leaders who have contributed to the country’s economic development, generating a positive impact on society and promoting sustainable practices. In this edition, the recognition highlighted the trajectory of the Guilisasti family, their role in the company’s growth and projection, as well as their ability to adapt to evolving industry challenges.
Among the key strengths of Viña Concha y Toro that have supported its successful track record and optimistic outlook for the future, the Guilisasti siblings highlighted:
- The strength and diversity of its portfolio, with leading brands in their categories such as Casillero del Diablo, Don Melchor, Trivento, and Bonterra. Particularly notable is the positive evolution of its premiumization strategy, with approximately 54% of sales coming from premium and above brands.
- A broad global distribution network, both proprietary—with presence in 11 markets—and through third parties, enabling the company’s brands to reach consumers in 130 markets.
- A business model focused on production efficiency through vertical integration, from vineyard to table.
- Strong financial performance, providing flexibility to seize new opportunities.