The brand unveils a new edition of its iconic The Wine Legend campaign, featuring a global, premium, high-impact creative platform led by British actor Orlando Bloom, a globally renowned figure with the ability to connect with diverse audiences across key markets for Casillero del Diablo.

Casillero del Diablo, one of the world’s most recognised wine brands, introduces The Wine Legend, its new international campaign starring British actor Orlando Bloom. The campaign returns to the origins of the brand’s legendary story and reimagines it through a cinematic visual language, highlighting its heritage, mystery, character, and globally recognised quality.

This new Casillero del Diablo campaign will roll out throughout 2026 across audiovisual and visual platforms in multiple markets, including Chile, the United Kingdom, Brazil, Mexico, and Ireland, among others. With this launch, Casillero del Diablo further strengthens its international positioning and brings its most iconic story to new audiences, keeping alive the legend that has accompanied the brand for decades.

Today, Casillero del Diablo is the best-selling Chilean wine brand in the world, both in value and volume (Source: IWSR).

View the campaign HERE.