Trivento Private Reserve Malbec was named the IWC Great Value Champion Red 2026 at one of the world’s most prestigious competitions.

This year, Trivento Private Reserve Malbec achieved a major milestone by winning the IWC Great Value Champion Red 2026 title at the International Wine Challenge, one of the wine industry’s most influential competitions. The announcement took place during the awards ceremony at London’s historic Guildhall, bringing together producers, buyers, critics, and industry leaders to celebrate the top-performing labels of this edition.

Ten Years of a Global Label
The award coincides with a significant milestone for Private Reserve Malbec. The label is celebrating ten years since its launch and is experiencing a period of growth across key markets, including the UK, Argentina, and Brazil.

The growth of Private Reserve has closely mirrored the international expansion of Argentine Malbec—a variety that has consolidated its presence in major markets worldwide and become one of the country’s most recognized flagship wines.