The flagship wine of the Argentine subsidiary became the best-selling Argentinian wine in the market in the last 52 weeks, according to data provided by the consulting firm Nielsen.

Trivento, the No.1 Argentine wine brand in the world in sales, reached a new milestone in November 2021, after its principal wine, Trivento Reserve Malbec, became the most sold by value in the United Kingdom wine market. This wine reached a value of more than 72 million pounds in the last 52 weeks, according to data provided by the international consulting firm Nielsen.

Trivento Reserve Malbec has experienced a constant and surprising growth that, supported by successful campaigns such as Bold Discoveries on paid television, open and on demand (Discovery Channel and Channel 5), it now ranks first in all SKUs (identified number of each product) of wine in the demanding British market.

“This is the result of a continuous development of the brand. Added to this is the collaborative work, commitment and professionalism of the Concha y Toro UK team”, says Felipe Rossel, Global Marketing Director of Trivento.

The Argentine subsidiary of Viña Concha y Toro, has seen its general brand sales grow (+ 22% in value) and its penetration in households (7.2%) at a surprising rate during 2020 and this current 2021. A new 20-second ad, the latest in the Bold Discoveries series, has just been released in catch up (VOD) on ITV, C4 and Sky, featuring Trivento Private Reserve Malbec.