Within the pillars of its sustainability strategy, the company is advancing in waste valorization, transforming byproducts into new solutions and generating environmental, social, and economic impact.

Viña Concha y Toro continues to strengthen upcycling as a key pillar of its sustainability strategy by developing partnerships with companies that transform byproducts from its processes into new value-added solutions. This approach was recently showcased at a new edition of the Upcycling Expo, an event that brought together partner companies and demonstrated in a tangible way how operational byproducts can be integrated into innovative solutions.

Currently, the company works alongside organizations such as Surco, Totoral El Gazu, Virutex, Oh Seeds, Kalewun, Kyklos, and ABCycle, developing initiatives that include, for example, the valorization of reeds and wine lees, as well as the refurbishment of electronic devices. These partnerships help advance toward a circular economy model, where waste is no longer seen as disposable material but as resources with potential.

In this context, María Ignacia Edwards, publicist and one of the creators of Oh Seeds, highlights that this type of collaboration “allows materials that are often undervalued to be given a second life, transforming them into purpose-driven products and contributing to a more conscious value chain.” Similarly, María José Alfaro, CEO of ABCycle, notes that “working with grape pomace and transforming it into high-value ingredients means recognizing that the potential was always there — we just weren’t seeing it.”

Valentina Lira, Corporate Sustainability Manager at Viña Concha y Toro, stated: “Through our Upcycling Program, we set out to demonstrate that the waste generated in our operations — such as wood, plastics, paper, glass, etc. — could be transformed into higher-value alternatives, while also generating prosperity and economic, environmental, and social benefits if we take a second look. We sought alternatives for 10 categories of waste and byproducts, aiming to show that the circular economy is possible and also a good business.”

Meanwhile, Diego Echenique, General Manager of Kyklos, emphasizes that these partnerships “through our Upcycling Program seek to demonstrate that waste from our operations can be transformed into higher-value solutions, generating economic, environmental, and social benefits, and proving that the circular economy is both possible and a good business.”