This will benefit 3,800 children in Pirque, Molina and Chimbarongo, as well as Puente Alto, thanks to the company’s contribution through the Choshuenco Educational Foundation.

Viña Concha y Toro signed an agreement with the Municipality of Puente Alto and the Choshuenco Foundation through which it commits to a three-year training and work programme with the families of 21 daycares in the commune.

In this way, the company deepened its commitment to early childhood by expanding the work already done in other areas. Since 2022, Viña Concha y Toro and the Choshuenco Educational Foundation have been working together to provide the tools to families and professionals of the daycares in the communities where the company is located.

Before this signing, the alliance covered Pirque, with four daycares: Molina with 11, and Colchagua with nine, benefiting some 1,500 children.

Thus, after the decision of the company’s board of directors to renew the agreement with the foundation for another three years and extend it to Puente Alto, 45 daycares and 3,800 families will be positively impacted by receiving advice, support and first class materials that will allow families to have more tools in this phase of upbringing.

A fundamental point of the alliance is the Family Centres, which apply the foundation’s learning methodology that involves both the establishment’s team and the families, with the delivery of materials and ongoing training. The materials include books for the nursery and middle school levels, didactic material, a reading corner and a space for working with families.

This new agreement with the Municipal Corporation of Education, Health and Care of Minors of Puente Alto, which will benefit 21 daycares, allows for the sharing of the technical pedagogical experience of the Fundación Choshuenco Management Model, seeking a reflective process that considers the reality of the corporation’s educational centres and allows the educational teams to adapt the different strategies offered to incorporate Family Centres.

The proposal considers the creation of a physical space or room for fathers, mothers and/or responsible adults within the educational centres to accompany and support families, strengthening their role as primary educators, offering different tools that contribute to strengthening their parental competencies.

‘For us as a foundation it is key to have the strategic collaboration of municipalities such as Puente Alto. This alliance will allow us to contribute to 21 daycares in the commune, together with the pedagogical teams of these places, with work aimed at supporting the families of these places so that they can exercise their role as primary educators with more and better tools,’ said José Manuel Jaramillo, Executive Director of Fundación Choshuenco.

‘In Chile, only 40% of children between 0 and 4 years old are enrolled in daycares or day care centres, and the average attendance rate is only 65%. These Family Centres are essential to reduce these gaps,’ he added.

‘Our commitment to the community of Puente Alto is long-term, so the focus is on the daycares and their families. We are convinced that it is at this stage where we can generate the greatest future impacts,’ added Patricio Poblete, Viña Concha y Toro’s Corporate Communications Director.