- May 25th, 2021
Argentine subsidiary of Viña Concha y Toro joined the Top 10 UK
The Argentine winery Trivento entered the ranking of the 10 best-selling brands in the United Kingdom, according to data provided by the consulting firm Nielsen.
In its latest report, global market research company Nielsen revealed that Trivento Reserve, produced by our Argentinean subsidiary Trivento, became one of the top 10 best-selling wines in the UK.
Trivento has offered UK consumers great consistency in its wines, which, in addition to the excellent work by the winery operations team and brand management leadership of Trivento’s sales team and Concha y Toro UK, enabled the Argentinean winery to stand out in this list. These efforts have also made Trivento Reserve the best-selling red wine SKU in the British market.
Trivento, as a result of these efforts, jumped eight places in the top wine brand ranking in the last year, thus joining Casillero del Diablo, which is in position No. 5 and Isla Negra in position No. 8, according to information provided by Nielsen (Total Market, value sales 52 weeks to 24 April 2021).
Clare Griffiths, Concha y Toro UK commercial director added that “it really validates our strategy of long-term marketing investment in our leading brands and working in partnership with our customers to drive category value. To have 3 brands now in the UK’s Top 10 is a moment to celebrate for everyone in the team here and in South America.”