- May 19th, 2022
Casillero del Diablo is named as the second most powerful wine brand worldwide
For a fifth consecutive year, Concha y Toro’s flagship brand, together with three of the company’s other brands, was included in this international ranking produced by British consulting firm Wine Intelligence.
British consulting firm Wine Intelligence recently released its Global Wine Brand Power Index, for which more than 25,000 consumers from 25 key wine markets were interviewed. In this latest version of the report, Casillero del Diablo was named the second most powerful wine brand worldwide and the most powerful Latin American wine brand for a fifth consecutive year.
Together with Casillero del Diablo, three of the company’s other brands were also highlighted: Frontera was placed 13th in the ranking, Concha y Toro 15th, and finally, Cono Sur was placed 22nd.
Today, Casillero del Diablo—Concha y Toro’s flagship brand—is present in over 130 countries with an extensive product portfolio, the largest global footprint of any Chilean wine brand.