- July 15th, 2021
Trivento is the Argentinean wine brand No. 1 in the world according to IWSR
Following sustained growth in value, the consultancy firm ranked the Viña Concha y Toro’s subsidiary as the world’s number one Argentinean wine brand.
Trivento, the Argentinean subsidiary of Viña Concha y Toro, has achieved a major milestone: becoming the best-selling Argentinean wine brand in the world. Consultancy firm IWSR made the assessment based on Trivento’s total wine sales of US$256,198,000 in 2020 through retail and e-commerce channels around the world.
“We’re very proud of this achievement, which is the result of many people’s efforts, from our vineyard employees to those who represent our wines in international markets”, said Trivento CEO, Marcos Jofré.
In recent years, Trivento has developed a robust strategy focused on its key markets, including the United Kingdom, United States, Brazil, Mexico, South Korea, Canada, Ireland and Benelux, among others. Through campaigns associated with sporting events and the attribute of boldness, such as the Bold Discoveries campaign together with Discovery Channel or sponsorship of David Beckham’s Inter Miami CF, Trivento wines have won over critics and consumers around the world.
“This achievement is the result of a clear and precise commercial strategy to grow Trivento as a premium brand focused on our key markets”, said Global Marketing Director, Felipe Rossel.