- March 16th, 2023
Financial Times highlights Viña Concha y Toro
The prestigious British newspaper published a review of the company’s financial history and its successful alliances.
Financial Times, the British media specialized in markets and business, published an article highlighting the financial history of Viña Concha y Toro, also commenting on the company’s various alliances, such as the joint venture with Château Mouton Rothschild and the marketing agreement with Manchester United, the legendary English team.
Michael Stott, editor for Latin America for The Financial Times, visited Chile and had the opportunity to talk with the CEO of Viña Concha y Toro, Eduardo Guilisasti. During his stay he visited Concha y Toro’s facilities in Pirque, the tourist center and participated in a lunch at the Pirque Manor House.
“At the top of the Viña Concha y Toro range is the prized Almaviva wine. It is a joint venture with the legendary Château Mouton Rothschild of France, conceived after a trip by the father of Eduardo Guilisasti, CEO of Viña Concha y Toro, to the best vineyards in Bordeaux in the 1990s in search of experience in the production of fine wines” highlights the publication.
About the alliance with Manchester United, Financial Times comments that “The soccer club was attracted by the winery’s logo and the concept of the devil, according to a legend invented by its founder to scare away thieves. “Because of Casillero del Diablo’s connection to the red devil and its red devil, something clicked,” recalls Isabel Guilisasti, the firm’s Vice President of Fine Wines and Corporate Image. “The devil connected us.”
“The winemaker with 140 years of history does not stop innovating. It runs a research center that has developed new irrigation techniques to reduce water consumption and the company is testing new premium brands, such as Diablo, a darker Syrah and Malbec blend aimed at younger consumers that has been tested in Chile and is sold in the UK” the article highlights.
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