- September 1th, 2022
Gran Reserva was launched in China
The Concha y Toro brand, whose purpose is the protection and preservation of biodiversity, was unveiled at the Hyatt Regency in Shenzhen by VCT China.
On August 6 and in front of 190 guests, Concha y Toro’s Gran Reserva held its launch event in China, promoting its new positioning based on sustainable development. At the ceremony, attendees were invited to taste Gran Reserva’s three new products: Sauvignon Blanc 2021, Carmenere 2020 and Cabernet Sauvignon 2020.
The presentation was held at the Hyatt Regency Hotel in the city of Shenzhen, where important industry companies and guilds, leaders and guests, such as HUALUXE Wine Industry, VTN, Ji Zhe Wine, Shengxi Trade and Shen Zhen Liquor Association, gathered. Key guests included Shenzhen HUALUXE Wine President Gao Haibei, Chile Trade Commissioner Santiago Lecaros Edwards, Shen Then Liquor Association General Manager Xie Bao, and VCT China Deputy General Manager Jose Gonzalez, who made speeches to celebrate Gran Reserva together.
The design and construction of the entire stage echoed the brand’s core concept, creating an immersive eco-friendly environment for guests. The presentation dinner show combined the black-necked swan with the concept of environmental protection in a dance, representing an epic ode to nature.