Mercian team visits Viña Concha y Toro

Members of the distributor’s marketing department in Japan made several visits to wineries and estates in Chile and Argentina, as well as the Center for Research and Innovation. Ken Ohashi, Japanese Master of Wine, also participated.

During January, the marketing team of Mercian, a Japanese customer and company with which Viña Concha y Toro has a distribution joint venture in Asia Pacific, visited Argentina and Chile, touring several Viña Concha y Toro locations in the country together with Japanese Master of Wine Ken Ohashi; Aya Jindo, Head of Imported Wine Brands Marketing of the Mercian Corporation; Takayuki Tamura: Chateau Mercian Winemaker; Shonei Shibuta: Senior Marketing Brand Manager of Casillero del Diablo; and Guy Nussey, Regional Director VCT Group of Wineries Asia.

The visit started with a tasting at Almaviva and continued with a trip to the Limarí Valley, where attendees met the Devil’s Collection and Quebrada Seca winemaking teams and visited the vineyards. Their journey continued with a tour of Pirque, where they met Don Melchor Winemaker and CEO, Enrique Tirado, in order to promote the company’s fine wine offering in the Asian market.

The attendees were then taken to the Casillero del Diablo wine cellar, before enjoying a tasting session and lunch focused on Diablo wines. Subsequently, they visited the Vespucio Plant production line in order to find out more about the bottling and labeling process for our brands.

The group then traveled to the Center for Research and Innovation (CRI), located in Chile’s Maule Valley, where they were able to visit Viña Concha y Toro’s laboratories and experimental wine cellar. While at the center, they were given a presentation on topics including some of the company’s products, the Ecnólogy platform, wine quality, climate change, and Concha y Toro’s experimental wines. The visit was concluded with a tour of Viña Concha y Toro’s facilities in Peumo.

“This was a great visit with a view to expanding our presence in the large Asia-Pacific market. While they were here, the visitors gained a lot of knowledge, and saw everything we do in different areas of the country and across our portfolio of brands. It was also a really important visit due to the presence of Ken Ohashi, the only Japanese Master of Wine”, said Pablo Pressac, Wine Specialist Leader at Viña Concha y Toro.

Finally, they visited Viña Concha y Toro´s subsidiary Trivento, located Mendoza, where they toured the EOLO vineyard in Luján de Cuyo where they were received by the winery’s winemaker, Germán Di Cesare. They then visited the winery in Maipú where they were received by Felipe Rossell, MKT Trivento Director; Silvina Barros, MKT Manager Trivento; Juan José Gil, Brand Manager; and Mónica Caamaño, Corporate Affairs Manager. The executives presented the company, the Trivento brand philosophy, the wines and the sustainability strategy, as well as a tasting of the Trivento Reserve and Trivento Private Reserve lines with winemaker Maximiliano Ortiz.

To conclude the tour, they visited the winery in Drummond, recently acquired, and there they tasted 4 components according to the soil profile of the Eolo vineyard, a vertical of Eolo and Trivento Golden Reserve Malbec 2020 with its components from Vistalba, Las Compuertas, Perdriel and Agrelo. The visit ended with dinner in the gardens of Drummond’s villa.

Mercian team visits Viña Concha y Toro