Viña Concha y Toro highlighted the importance of its origins during ProWein 2018

As usual, the city of Dusseldörf in Germany hosted ProWein, receiving over 6,870 exhibitors from 64 countries in its new edition, and celebrating with great success one of the most important wine and liquor fairs in the world.

The 2018 version of ProWein international fair, held between March 18th and 20th in Dusseldörf, Germany, exceeded all expectations and set a new record with the attendance of more than 60,000 people.

Viña Concha y Toro was present with a modern stand, in line with the prestige and international recognition it has, receiving with its team of specialists, all those interested in the world of wine and highlighting the importance of innovation in the industry, such as the diversity provided by its different origins: Chile, Argentina and the United States.

The new 2015 harvest of Don Melchor was one of the most anticipated wines by customers, attendees and members of the international industry. Marques de Casa Concha and Terrunyo were also selected to represent the company and demonstrate why the Viña Concha y Toro portfolio is globally recognized for its quality and excellence.


Among the novelties, the new Diablo brand was presented, a dark Ultra-Premium red blend, and also Jacked, a true innovation for wine lovers who seek to diversify their tastes. Of course, among the most expected wines to be tasted by the attendees: the full range of Casillero del Diablo, one of the most admired brands in the world.

Relying on the importance of the diversity of origins, the North American Fetzer Vineyards was present at the stand of Viña Concha y Toro, highlighting its Bonterra, 1000 Stories and Adorada brands, as well as Trivento Argentina Winery, with its Trivento Reserve brand, the most exported Argentinian brand to Europe, in addition to Trivento Golden and Trivento Private Reserve.

Massimo Leonori, Sommelier and Tasting Coordinator of Viña Concha y Toro, commented on the company’s participation in this new edition of ProWein: “We had much more public attendance compared to last year; I highlight the impeccable production, in addition to the synergy that occurred between Chilean producers.”

ProWein highlighted the latest trends in wine consumption for 2018, predominating light wines, with low complexity and a marked terroir. Among the participants of ProWein stood out the specialists of the wholesale, retail, importers, representatives of large distribution chains, as well as important journalists and clients from all over the world.



Viña Concha y Toro highlighted the importance of its origins during ProWein 2018