Viña Concha y Toro highlighted for its corporate reputation

The company ranked second in the RepTrak Chile 2018 study by the renowned international consultancy Reputation Institute, which evaluated 100 companies in the most relevant industries of the national economy.

For the third consecutive year, Viña Concha y Toro is positioned among the first places of the RepTrak Chile study, this 2018 reaching a total of 78.9 points.

The score, based on a maximum of 100, is an indicator that quantifies the esteem, confidence, admiration and good impression that a company awakens. In addition to the second place overall, Viña Concha y Toro obtained the first place in the Wineries category. Also, this category was the best evaluated, followed by Food and Beverages.


The methodology of this study is based on an international standard and uses a model developed by the same consultant, which measures the emotional attractiveness of a company. This year, more than 7,000 people were interviewed, who evaluated seven dimensions: Financial results, product and service offerings, innovation, leadership, integrity, work environment and citizenship.

“Being again among the leading companies of this prestigious study fills us with satisfaction and pride, mainly because the company was very well evaluated in all dimensions. The corporate reputation of Viña Concha y Toro is the seal of confidence, admiration and respect that the company reflects in its environment and based on the recognized quality of its wines, “said Alfonso Larraín Santa María, Chairman of Viña Concha y Toro.

Viña Concha y Toro highlighted for its corporate reputation