- August 28th, 2019
Casillero del Diablo, Trivento and Frontera announce the launch of innovative augmented reality experiences in the United States
Casillero del Diablo, Trivento and Frontera have announced the launch of an innovative partnership with drinks delivery mobile app Drizly. After scanning any 750ml bottle of Casillero del Diablo Reserva, Trivento Reserve or Frontera, users will be transported to immersive augmented reality experiences powered by DrinkAR. And now, for the first time ever, Drizly has been seamlessly integrated in each brand’s AR platform, offering users the ability to click to purchase a featured wine, and have it delivered to their doorstep in as little as 60 minutes.
“Our first-of-its-kind partnership with Drizly underscores our commitment to creating meaningful connections with consumers—wherever they are”, said Rodrigo Maturana, vice president of marketing for Fetzer Vineyards. “By integrating Drizly into AR experiences for these three powerful brands, we’re building on consumer engagement with the convenience of in-home delivery, making our import brands more accessible than ever”.