- June 22th, 2023
Concha y Toro is innovating in a new global low-calorie category
Concha y Toro’s fresh new offering, Belight, will be launched through its renowned Casillero del Diablo brand. This wine, with Sauvignon Blanc and Rosé varieties, is in line with the growing global trend toward low-calorie products.
Concha y Toro, Latin America’s leading winery with a presence in more than 140 countries, has launched Belight, a new global low-calorie product category with Sauvignon Blanc and Rosé varieties that has only 65 calories per 125-ml glass and an 8.5% alcohol content, while maintaining each variety’s quality and characteristics.
In recent years, there has been increasing preference for lower-alcohol and lower-calorie products, especially among young people and women, with moderation and health concerns being the main drivers of this trend. “Although there has been a change in preferences, people still want to enjoy experiences around wine consumption. That’s why Belight is a great option. A glass of Sauvignon Blanc normally contains 89 calories, but our new offering includes a 27% reduction in calories compared to a traditional glass without sacrificing the outstanding characteristics that have made Casillero del Diablo a world-renowned wine”, said Sebastián Aguirre, Casillero del Diablo Marketing Director.
With this launch, Viña Concha y Toro has reaffirmed its leading position in global wine industry innovation, especially in the areas of consumer research and product innovation. In 2014, the company launched its pioneering Center for Research and Innovation (CRI), with unique wine industry research capabilities. The center has developed a range of projects, including the creation of innovative and cutting-edge products.
“The CRI played a key role in the creation of Belight, incorporating latest-generation analytics technologies, such as the identification of wine components through liquid and gas chromatography, to measure specific parameters that increase wine quality, in addition to the use of sensory analysis methodologies for the development of Belight”, said CRI Director, Álvaro González.
“We primarily sought out grapes from areas where these varieties ripen earlier in the season, which enables us to obtain grapes with lower sugar content and, therefore, lower alcohol content through a 100% natural process”, said Casillero del Diablo Winemaker Max Weinlaub.
Casillero del Diablo Belight Sauvignon Blanc stands out for its pale yellow color and fresh citrus aroma with hints of herbs and white peach. It maintains its freshness in the mouth, accompanied by pleasant citrus notes. Belight Rosé offers soft and delicate wild blackberry and strawberry aromas with subtle floral hints, and is light and fresh on the palate with notes of blackberry and plum, together with balanced acidity.
This new Sauvignon Blanc has already been launched successfully in Chile, Mexico, and Brazil, surprising its consumers with a widespread presence in points of sale, media, and social networks. The product is expected to be launched in the company’s main markets shortly.