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  • February 12th, 2024

Viña Concha y Toro increases its presence in Premium Pisco category through the acquisition of the Malpaso brand

The company seeks to strengthen its positioning in the category after its good experience with Pisco Diablo. Viña Concha y Toro announced the acquisition of the pisco brand Malpaso, betting on the Premium Pisco category in Chile. After the launch of Pisco Diablo in 2019, the company seeks to strengthen its positioning in the category with Malpaso, a brand it has been distributing through VCT Chile for 15 years. The company announced the inclusion of Malpaso in its

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