- April 28th, 2022
Bonterra featured on cover of The SOMM Journal
The influential U.S. wine industry magazine highlights the team at Viña Concha y Toro’s subsidiary, which is helping to drive Bonterra’s next chapter.
Bonterra Organic Estates and female colleagues who support the brand are featured in a cover story in the April/May print edition of U.S. wine industry publication, The SOMM Journal. The coverage spotlights Bonterra’s new Climate Neutral certification, Regenerative Organic Certification, the brand’s marketing efforts, and targeted mass-media promotion strategies.
Highlights from the robust cover story, “Making Change Meaningful: In its efforts to combat the climate crisis, Bonterra enters a new chapter,” focus on the brand’s longtime industry leadership in organic and sustainable winegrowing in the U.S., and its innovative and forward-looking trajectory. Team members who are instrumental in stewarding Bonterra’s new path are featured.
The story includes imagery of team members pictured in attire by Climate Neutral Certified clothing brands, as an innovative way to acknowledge Bonterra’s vanguard new certification.
Read the full article here.