The brewery is developing an ambitious growth strategy through its brands and the franchises of the Krossbar gastronomic business.  Viña Concha y Toro exercised its option to purchase 10% of the ownership of Cervecería Kross, increasing its participation to 87%. In this way, the company deepened its focus on the premium beer market, initiated in 2011 when it acquired a 40% stake, which was raised to take control in 2017 with 77%. The founders retained their stake. The decision so